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4 Ways Social Media is Changing Business
Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. In the age of social media, the rules have changed radically, and people today demand a more honest and direct relationship with the companies with which they do business.
Social Media Measurement Lags Adoption - eMarketer
Social Media Measurement Lags Adoption
SEPTEMBER 22, 2009
ROI metrics neglected by most
Top 10 Free Tools for Monitoring Your Brand's Reputation
Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical!
Worldwide Social Network Spending Climbs...Less Quickly - eMarketer
eMarketer projects 9% growth in worldwide spending in 2009, to $2.2 billion. That is down from the 17% growth eMarketer forecast in March 2009.
15 Year Old Says Teens Are Abandoning Twitter: Where’s the Proof?
So do teenagers really abandon Twitter because it takes up texting credit and nobody’s listening, as the report concludes?
Study: Users Spend More Time on Social Networks Than Ever Before, but Twitter's Growth Slows Down
Survey on users spending time on social networks
Online Marketing's Evolution - ClickZ
New models of charging in social media. Pay per performance
Social Media Benchmarks: Realities and Myths - ClickZ
Social Media Benchmarks: Realities and Myths
The ROI for Social Media Is Zero - ClickZ
An approach on trying to measure the ROI in social media
Top 10 Reputation Tracking Tools Worth Paying For
Raputation tools which can monitor youir brands reputation
Using Social Media Advertising to Drive Results - ClickZ
How to drive results through campaing in social media.
3 P's and metrics for online campaigns
HOW TO: Use Social Media for Travel Research
HOW TO: Use Social Media for Travel Research
Web Analytics for Social Media - ClickZ
Web analytics for social media. How success and inteaction can be measured online
Plugging in to Social Networkers’ Behavior - eMarketer
Discusses about brands plugging in and fascilating conversation in social networks rather than simply advertise on them
Senior Females Storm Facebook, Older Users Fuel Growth - MarketingVOX
Senior females over the age of 55 is the fastest growing demographic group on Facebook.
Article also has additional stas for teens and men vs women stuff
The Secret Strategies Behind Many “Viral” Videos
How to make a video viral...Strategy and tips for successsful viral videos
How Obama's 'Permanent Dialogue' Affects Marketers - Advertising Age - DigitalNext
Obamas approach to reach and establish a permanent dialague through social channels...
Some debate it's not authentic and he just uses and takes advantages of the direct channels and not the direct relationships
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Beyond blocking: Embracing the social web
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Created by: M McBride
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Advertising-Customer: The Break-Up
This is a great video that ...
Items: 1 | Visits: 76
Created by: Michael Marlatt
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A Look at Social Media & Recruiting
This list showcases informa...
Items: 8 | Visits: 92
Created by: Michael Marlatt
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