Elias Skenderidis's List: Online reputation

Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical!

We’ve crossed an important threshold in press, media, and brand relations. Big companies and brands now know that online voices and bloggers can be just as important, if not more so, than traditional journalists.