Head Match: If your URL is always the same for this step of your funnel, but is followed by unique session or user identifiers, use the Head Match filter and leave out the unique values.
For example, if the URL for a particular user is 'www.example.com/checkout.cgi?page=1&id=9982251615' but the 'id' varies for every other user, enter 'www.example.com/checkout.cgi?page=1' and select Head Match as your Match Type.
Regular Expression Match: Uses regular expressions to match your URLs. This is useful when the stem, trailing parameters, or both can vary between users. For example, if a user could be coming from one of many subdomains, and your URLs use session identifiers, use regular expressions to define the constant element of your URL. For example, 'page=1' will match 'sports.example.com/checkout.cgi?page=1&id=002,' as well as 'fishing.example.com/checkout.cgi?page=1&language=fr&id=19.'
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