This link has been bookmarked by 217 people and liked by 1 people. It was first bookmarked on 02 Nov 2009, by Gudrun Porath.
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Jonas Olofsson1. Social media begins to look less social. 2. Corporations look to scale. 3. Social business becomes serious play. 4. Your company will have a social media policy (and it might actually be enforced). 5. Mobile becomes a social media lifeline. 6. Sharing
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Leigh Zeitz6 good suggestions for what might be happening over the next year.
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Aditya BanerjeeCorporates & mobile access feature big time in the prediction
socialmedia socialnetworking social trends media business future harvard for:@twitter
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Chris Pultz"4. Your company will have a social media policy (and it might actually be enforced)
If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it." -
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With groups, lists and niche networks becoming more popular, networks could begin to feel more "exclusive." Not everyone can fit on someone's newly created Twitter list and as networks begin to fill with noise, it's likely that user behavior such as "hiding" the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
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Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it which brings out the competitor in the user. Participants are incentivized and rewarded through higher participation levels. And push technology is there to remind you that your friends are one step away from stealing your coveted "mayorship." As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
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Sean DTwitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month.
socialmedia trends social socialnetworking 2010 harvard business future media
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04 Nov 09
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Debby K"In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?"
social media socialmedia trends web2.0 2010 technology integration social media
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Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
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If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year.
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With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it's likely that employees will seek to feed their social media addictions on their mobile devices.
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