Enterprise 2.0 Flourishes When You Understand The Business Side Of The Enterpr... - The Diigo Meta page

• 23 Jun 09
  

  Bertrand Duperrin

  My point, with emphasis, is that we all need to a better job of understanding how our customers operate. Everyone needs to tell product managers that customers don’t care about your widget unless it can be tied to something larger that can transform business. It’s the classic technology silo. If your widget isn’t tied to a larger architecture that can be used to reconstruct a process, it’s just a widget that will rest on a digital shelf instead of a wooden one. (for you shrink-wrap folks)

  enterprise2.0 business adoption customers vendors

  • When vendors press for big picture questions early, they quickly have an opportunity to  brand themselves as strategic instead of the tool company.
  • what I plan to do is look at enterprise 2.o not from a toolset lens but from my customer’s lens.  The disparity between the two is what frustrates me. I’ve seen some of the best technology around with a bunch of folks sitting around a table unable to produce more than one use case for the how it can impact the business.

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