Will at Work Learning: People remember 10%, 20%...Oh Really? - The Diigo Meta page

• 06 May 20
  

  ardenkirkland

  ist663 learning education

• 09 Aug 17
  

  François Jourde
  • People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone.
• 02 May 17
  

  Heidi Olson

  instructionaldesign teaching pedagogy education research remembering ActiveLearning

• 11 Mar 17
  

  Ruo Hai

  对Edgar Dale的方法的质疑？待阅

  pedagogy learning discussion

• 10 Aug 16
  

  Ashley Tan

  dales dale's cone experience learning pyramid hoax

• 18 Jul 16
  

  Alexandre Enkerli
• 11 Jun 16
  

  Marc/o Gagnon

  2006-05-01

  formation instructional design design pédagogique apprentissage mythes

• 14 Apr 16
  

  harmonyinjapan
• 21 Mar 16
  

  larnspe

  •  

    Where the Numbers Came From

     

    The bogus percentages were first published by an employee of Mobil Oil Company in 1967, writing in the magazine Film and Audio-Visual Communications. D. G. Treichler didn’t cite any research, but our field has unfortunately accepted his/her percentages ever since. NTL Institute still claims that they did the research that derived the numbers. See my response to NTL.

     

    Michael Molenda, a professor at Indiana University, is currently working to track down the origination of the bogus numbers. His efforts have uncovered some evidence that the numbers may have been developed as early as the 1940'
• 08 Feb 16
  

  Grant Olds

  "a review of that research here"

  learning research education pedagogy teaching myth instructionaldesign instruction

• 05 Nov 15
  

  Mike taylor

  "People remember 10% of..." Blah blah nonsense. Thanks @WillWorkLearn for this timeless blog post. https://t.co/Nq8NIoH0Ni

  #tweets

• 28 Oct 15
  

  George Dale

  dale cone of learning active veracity

• 04 Oct 15
  

  Karen Bosch

  @sylviaduckworth @DrTerriOU @ICTEvangelist @karlyb @langwitches helpful investigation into faux statistics & E.Dale: http://t.co/I7fH35yMAo

  #twitterfavorite

• 11 Sep 15
  

  Kate Herzog

  "This article was originally published on the Work-Learning Research website (www.work-learning.com) in 2002. It may have had some minor changes since then. It was moved to this blog in 2006."

  ToDo WillThalheimer memory

• 31 Aug 15
  

  Andy Petroski

  ID

• 25 Jun 15
  

  Jamie Billingham

  learning research education pedagogy teaching myth instructionaldesign instruction

• 30 May 15
  

  kimriishein
• 22 May 15
  

  Jeroen Hendrickx

  research

• 14 Mar 15
  

  Jenni Fewtrell

  learning research education pedagogy teaching myth instructionaldesign instruction

• 25 Feb 15
  

  George Station

  Myth-busting the assumptions about reading, hearing, seeing...

  learning memory instructional design technology and society psychology communication

• 24 Feb 15
  

  Clint Lalonde

  People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone.

  learning research instructionaldesign pedagogy

• 03 Nov 14
  

  Jac Calder

  What we said. RT @rgaudreau: .@stevebissonnett I've been had! I always believed this to be factual. http://t.co/UkEj33xy8V @jaccalder

• 

  Joseph Perkins

  .@suttontrust report criticised learning pyramids.This blog explains exactly why they're false http://t.co/2OAxms4szE http://t.co/IegpSrG3eq

• 03 Oct 14
  

  Garry Golden

  hr learning training pedagogy

• 31 Jul 14
  

  Jeremy West

  pedagogy education myth

• 02 Jun 14
  

  slwhitfield

  fraudulent learning Dale cone remember research pedagogy teaching instructionaldesign myth

• 30 May 14
  

  Brian Sharland

  @urban_teacher @Dan_Aldred @SteveJodwin Anyone still peddling these stats needs to check their references http://t.co/NKhA4bIXs5

• 

  Rachel Porter

  pedagogy verification

• 

  Ross Brown

  Instructional_Design

• 29 May 14
  

  Ricardo Teixeira

  Publication Note This article was originally published on the Work-Learning Research website (www.work-learning.com) in 2002. It may have had some minor changes since then. It was moved to this blog in 2006. Introduction People do NOT remember 10% of what...

  research pedagogy teaching

• 

  Craig Campbell

  learning research education myth

• 

  Debbie Beaudry

  Publication Note This article was originally published on the Work-Learning Research website (www.work-learning.com) in 2002. It may have had some minor changes since then. It was moved to this blog in 2006. Introduction People do NOT remember 10% of what...

  online learning instructional design

• 

  Phil Taylor

  learning research education pedagogy teaching instructionaldesign

• 

  david stong

  learning research

• 28 May 14
  
• 07 Mar 14
  

  Carl at_EHU

  education theory research pedagogy teaching % percentage instruction instructionaldesign chi glaser

• 06 Mar 14
  

  Catherine Lombardozzi

  70:20:10

• 27 Feb 14
  

  Jeff Suarez Grant

  instructional design learning styles

• 24 Feb 14
  

  Rob McEntarffer

  myth

• 23 Feb 14
  

  Lisa Dempster

  misuse and misrepresentation, the spread of false data

  bogus hoax misinformation citations credit

• 30 Jan 14
  

  Dale Dale's Cone of Experience myth fraud research scholarship information literacy learning learning theory education pedagogy teaching instructional design

• 04 Jan 14
  

  Christian Tanguay

  EFA1040 UQAM Apprentissage Limite Mémoire

• 18 Dec 13
  

  @janetgoodall @tombennett71 oil company - I tell a lie... Interesting read http://t.co/QuDWTezJJW

• 25 Nov 13
  

  David Hood

  learning research education learning experiences information retention

• 19 Nov 13
  

  Christopher Sessums

  learning research education pedagogy myth instructionaldesign

• 20 Oct 13
  

  kristina smith

  learning pyramid research teacher blog

• 26 Jun 13
  

  elwoodard

  learning retention research

  • People remember 10%, 20%...Oh Really?
• 10 May 13
  

  drchapman

  education learning pedagogy

• 27 Apr 13
  

  Kimberly Hayworth

  learning research education pedagogy instructionaldesign myth instruction

• 10 Mar 13
  

  Ronnie Gonzalez

  learning research myth pedagogy teaching

• 06 Mar 13
  

  Salome Tam

  learning research education pedagogy teaching myth instructionaldesign instruction

  • we may need to look behind the curtain to verify their claims.
  • We began our research efforts several years ago when we noticed that the field jumps from one fad to another while at the same time holding religiously to ideas that would be better cast aside.
• 03 Mar 13
  

  Shelley Wright

  myth instructional design

• 

  Monika King

  research learning education instructionaldesign

• 

  arllennium arllennium

  statistics bunk graph willrich

• 02 Mar 13
  

  Amaury Daele

  pédagogie universitaire faculty development apprentissage research

• 26 Jan 13
  

  Sahana Chattopadhyay

  a6) why do people ignore research redux: http://t.co/Il9nYKON #lrnchat

  lrnchat

• 23 Jan 13
  

  Héctor Gonzàlvez

  Sobre la veracitat dels percentatges d'aprofitament de l'aprenentatge segons siga llegint, escoltant, dient o fent.

  Dale con aprenentatge tipus

• 11 Jan 13
  

  Ying Li

  bogus data danger

• 07 Nov 12
  

  Chrissi Nerantzi

  learningpyramidwillthalheimer

• 02 Nov 12
  

  Shannon Materka

  research website_evaluation learning pedagogy

• 24 Oct 12
  

  Jonathan Powell

  "People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. "

  myth learning remember visual toread AlbertMehrabian

• 02 Sep 12
  

  Phil Rouble

  LearningStrategies EvidenceBasedDecisionMaking learning

• 11 Jul 12
  

  Frank Carver

  learning research education pedagogy teaching myth instructionaldesign instruction styles hearing seeing doing

• 21 Jun 12
  

  Has Slone

  The cone of learning is a myth with no research to support it!

  learning research education pedagogy teaching myth instructionaldesign instruction

• 

  Diethild Starkmeth

  learningstyles

• 13 Jun 12
  

  jmomsen

  One link debunking a very commonly used figure.

  myth education learning Research in STEM Edu

• 05 Jun 12
  

  learning memory

• 27 Apr 12
  

  Tara Schuessler
  • People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear
  • Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone. The rest of this article offers more detail.
  • etc. That information, and similar pronouncements are fraudulent

  1 more annotation...

• 20 Mar 12
  

  Terry Elliott
• 16 Mar 12
  

  michel moriceau

  "People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone"

  learning style

• 14 Mar 12
  

  Daniel Spielmann

  learning knowledge percent

• 13 Mar 12
  

  danfeinberg

  learning research education pedagogy myth

• 

  Lynn McClelland

  research learning education pedagogy teaching

• 26 Feb 12
  

  Kannan Heath

  Good Example for the need to teach critical thinking

  21c critical thinking

  • Everyone who uses a citation to make a point (or draw a conclusion) ought to  check the citation. That, of course, includes all of us who are consumers of  this information.
• 21 Feb 12
  

  Heather Day

  "People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. "

  Learning Theory

• 16 Feb 12
  

  Marisa Bel

  debunks Glassers Learning Pyramid

  teaching pedagogy learning research Glasser's

  • If we have a person learn foreign-language vocabulary by listening to an audiotape and vocalizing their responses, it doesn't make sense to test them by having them write down their answers.
• 

  Marianne Riis

  learning myth research memory

• 15 Feb 12
  

  Chris Lucas

  research learning

• 14 Feb 12
  

  Clare Atkins

  An old article but still one worth remembering or pointing out to newcomers :)

  myth instructionaldesign pedagogy OnlineTeaching education

• 10 Feb 12
  

  CTS Learning

  People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone. The rest of this article offers more detail.
  
  cited:
  Dale, E. (1946, 1954, 1969). Audio-visual methods in teaching. New York: Dryden.
  http://books.google.com/books?id=wk47AAAAIAAJ

  Edgar Dale Cone of Experience healthy skepticism learning design learning styles people remember charts blog posts

• 19 Dec 11
  

  stefanstraten
  • If we look at the numbers a little more closely, they are highly unconvincing. How did someone compare "reading" and "seeing?" Don't you have to "see" to "read?" What does "collaboration" mean anyway? Were two people talking about the information they were learning? If so, weren't they "hearing" what the other person had to say? What does "doing" mean? How much were they "doing" it? Were they "doing" it correctly, or did they get feedback? If they were getting feedback, how do we know the learning didn't come from the feedback---not the "doing?" Do we really believe that people learn more "hearing" a lecture, than "reading" the same material? Don't people who "read" have an advantage in being able to pace themselves and revisit material they don't understand? And how did the research produce numbers that are all factors of ten? Doesn't this suggest some sort of review of the literature? If so, shouldn't we know how the research review was conducted? Shouldn't we get a clear and traceable citation for such a review?
• 20 Nov 11
  

  erikrosenberg

  learning education teaching pedagogy instructionaldesign myth rant

• 08 Nov 11
  

  Patti Porto

  "People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone."

  education Adultlearning learningstyle

• 04 Nov 11
  

  Marisa Maneffa

  educacion;

• 05 Oct 11
  

  Chih-Hsiung Tu

  Human Learning Memory Percentage Read Hear See Discuss Experience Teach Imported from Delicious

• 27 Sep 11
  

  mgarbowski

  education statistics training reading myths

• 14 Sep 11
  

  Mauro Pagano

  Famoso grafico com percentual do que se é capaz de lembrar é infundado.

  people remember pessoas lembram grafico

• 04 Aug 11
  

  Karen Burns

  pedagogy learning research

• 07 Jul 11
  

  David F

  research education teaching learning myth

• 13 May 11
  

  Raleigh Way

  instructional_design cone

• 05 May 11
  

  Lyudmila Kalachova

  Хорошая статья по анализу исследований в сфере запоминания визуальной информации: анализ разных диаграмм, перевести, написать статью

  аудиовизуальные средства статья

• 03 Apr 11
  

  Victoria Zhang

  Bogus Research - Reminder: to check the reliablitiy of source

  research learning education pedagogy teaching

• 02 Apr 11
  

  joyce L

  learning education myth pedagogy teaching

• 28 Mar 11
  

  jencarbonneau

  media Walden

  • During World War Two Phillips taught Visual Aids at the U. S. Army's Ordnance School at the Aberdeen (Maryland) Proving Grounds, where the numbers have also appeared and where they may have been developed.
  • Dale's "Cone of Experience," developed in 1946 by Edgar Dale
  • an intuitive model of the concreteness of various audio-visual media
  • Dale included no numbers in his model and there was no research used to generate it.
  • Dale's Cone of Experience (Dale, 1969, p. 107)
  • the diagram above is citing a book that does not include the diagram and does not include the percentages indicated in the diagram
  • If we have a person learn foreign-language vocabulary by listening to an audiotape and vocalizing their responses, it doesn't make sense to test them by having them write down their answers.
  • It's really impossible to compare two things on different indices.
  • It tells us that we may not be able to trust the information that floats around our industry.
  • The fact that our field is so easily swayed by the mildest whiffs of evidence suggests that we don't have sufficient mechanisms in place to improve what we do.
  • we must be actively skeptical of the information we receive.
  • investigate the evidence
  • check the facts
  • evaluate the research

  12 more annotations...

• 27 Feb 11
  

  Lindy McKeown Orwin

  Cone-of-experience debunked pedagogy learning research education teaching myth

• 20 Feb 11
  

  Yukon syl

  debunking the myth of how people learn - numbers are fictitious - this article details where it might have come from and how Edgar's Cone of Experience (so often cited) was misused - he never put the percentage on his chart

  instruction instructionaldesign research education

• 17 Feb 11
  

  Julie Radachy

  learning research education pedagogy

• 24 Jan 11
  

  Grant Rykken

  learning research instructionaldesign instruction

• 23 Jan 11
  

  Mariana Kastrinakis
• 

  Craig Taylor

  % memory

Public Stiky Notes

• 
  Jim Peterson on 2010-02-13
  This seems right. The evidence of what was learned show us as heart knowlege year later.

Page Comments

• 
  Christy Tucker on 2007-06-19
  Will Thalheimer tracks down some "research" that has been cited unquestioningly by many learning professionals but isn't really what it seems to be. It's based on Dale's Cone of Experience, but the numbers aren't part of Dale's original graphic and don't seem to be based on any actual evidence. This reminds me of the creeping fox terrier clone; it's why information literacy is so important.
  

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