This link has been bookmarked by 66 people . It was first bookmarked on 03 Aug 2006, by david.
-
12 May 09
-
08 Aug 08
-
24 Jul 08
-
25 Jun 08
-
24 Apr 08
-
20 Mar 08
PIERRE ULMERThe Stanford Web Credibility Project: Part of the Stanford Persuasive Technology Lab our goal is to understand what leads people to believe what they find on the Web. We hope this knowledge will enhance Web site design and promote future research on We...
-
12 Mar 08
-
07 Mar 08
-
02 Mar 08
Joan J. OsborneThese guidelines can be used to facilitate a discussion about what factors a user should consider when determining the quality and credibility of a Web site's content.
-
29 Feb 08
-
20 Feb 08
-
19 Feb 08
dmj_ellis"We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people."
-
23 Jan 08
-
21 Nov 07
-
27 Sep 07
jozek grzymalaTypographical errors and broken links hurt a site's credibility more than most people imagine. It's also important to keep your site up and running.
credibility zaufanie usability guidelines hci e-commerce stanford
-
22 Sep 07
-
20 Sep 07
-
03 Sep 07
-
29 Jun 07
-
10 May 07
-
21 Mar 07
-
13 Mar 07
-
12 Feb 07
Chris JoblingStanford University Guidelines for Web Credibility.
howto reference resources information validation eg-153 evaluation
-
03 Jan 07
-
09 Dec 06
-
08 Nov 06
-
Avoid errors of all types, no matter how small they seem. Typographical errors and broken links hurt a site's credibility more than most people imagine. It's also important to keep your site up and running. -
Design your site so it looks professional (or is appropriate for your purpose). We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site's purpose. -
Use restraint with any promotional content (e.g., ads, offers). If possible, avoid having ads on your site. If you must have ads, clearly distinguish the sponsored content from your own. Avoid pop-up ads, unless you don't mind annoying users and losing credibility. As for writing style, try to be clear, direct, and sincere. -
Make it easy to contact you. A simple way to boost your site's credibility is by making your contact information clear: phone number, physical address, and email address. -
Update your site's content often (at least show it's been reviewed recently). People assign more credibility to sites that show they have been recently updated or reviewed. -
Make your site easy to use -- and useful. We're squeezing two guidelines into one here. Our research shows that sites win credibility points by being both easy to use and useful. Some site operators forget about users when they cater to their own company's ego or try to show the dazzling things they can do with web technology. -
Show that honest and trustworthy people stand behind your site. The first part of this guideline is to show there are real people behind the site and in the organization. Next, find a way to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies. -
Show that there's a real organization behind your site. Showing that your web site is for a legitimate organization will boost the site's credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce. -
Highlight the expertise in your organization and in the content and services you provide. Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. Conversely, don't link to outside sites that are not credible. Your site becomes less credible by association. -
Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don't follow these links, you've shown confidence in your material.
-
-
06 Nov 06
-
25 Oct 06
-
14 Sep 06
-
06 Sep 06
-
12 Jul 06
Peter Shanks10 guidelines for building the credibility of a web site based on three years of research involving over 4,500 people
-
19 Jun 06
-
29 May 06
-
20 Jan 06
-
15 Nov 05
-
13 Aug 05
Tom McHaleWe have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.
Useful as a guide for students to determine a websites credibility as well. -
02 Mar 05
-
15 Nov 04
Kirsty ThomsonGuidance about making web sites look more credible. Cites academic research
-
09 Oct 04
-
19 May 04
-
10 May 04
-
11 Oct 99
Doug PetersonGuidelines to determine the credibility of a website.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.