david 's Profile

In a 10th-floor office a few block south of New York's Union Square, gangly Janus Friis folds himself into an undersize chair. He's here from London for a couple of days, toting a ThinkPad with demo aboard. A little white sticker on the machine's lid reads in retro-shiny silver letters: THE VENICE PROJECT.

the wisdom found in that group CAN be smarter than the smartest individual in the group. But he never says the group itself becomes smarter when they work together to produce a result as a group.

. Clearly there IS wisdom in the many as long as you don't "poison" the crowd by forcing them to agree (voting doesn't mean agreeing). According to Surowiecki, even just sharing too much of your own specialized knowledge with others in the group is enough to taint the wisdom and dumb-down the group

1. The revenue growth that has characterized the Internet since 1994 will continue. But more and more of the revenue will be made in the foothills, not the mountains.

2. If the major destination sites want to participate in it they will need to find a way to be involved in the traffic that inhabits the foothills.

3. Widgets are a symptom of this need to embed yourself in the distributed traffic of the foothills.

4. Portals that try to widgetize the foothills will do less well than those who truly embrace distributed content, but better than those who ignore the trends.

5. Every pair of eyeballs in the foothills will have many competing advertisers looking to connect with them. Publishers will benefit from this.

6. Because of this competition the dollar value of the traffic that is in the foothills will be (already is) vastly more than a generic ad platform like Google Adsense or Yahoo’s Panama can realize. Techcrunch ($180,000 last month according to the SF Chronicle) is an example of how much more money a publisher who sells advertising and listings to target advertisers can make than when in the hands of an advertiser focused middleman like Google.

7. Publisher driven revenue models will increasingly replace middlemen. There will be no successful advertiser driven models in the foothills, only publisher centric models. Successful platform vendors will put the publisher at the center of the world in a sellers market for eyeballs. There will be more publishers able to make $180,000 a month.

8. Portals will need to evolve into platform companies in order to participate in a huge growth of Internet revenues. Service to publishers will be a huge part of this. Otherwise they will end up like Infospace, or maybe Infoseek. Relics of the past.

9. Search however will become more important as content becomes more distributed. Yet it will command less and less a proportion of the growing Internet traffic.

10. Smart companies will (a) help content find traffic by enabling its distribution. (b) help users find content that is widely dispersed by providing great search. (c) help the publishers in the rising foothills maximize the value of their publications.

Internet is moving away from big centralized portals, which have gathered the lions share of Internet traffic, towards a pattern where traffic is generally much flatter.

On a de-portalized web, it all starts with search.

Yahoo! needs to offer its users and customers (advertisers) the ability to get the same experience they get on Yahoo! all over the web

A third form of convergence that could help determine the winners from the next phase of the web’s evolution is that of the internet and the TV.

access to a TV screen could become key.

from consumption to participation.

Social networking sites with the highest traffic growth included Feedburner (385%), Digg.com (286%), MySpace (170%), Wikipedia (161%), and Facebook (134%).

But the Web is back and has triggered a shift toward the third wave of consumer marketing: one that puts consumers in control.

the power of consumer marketing shifted to mass retailers due largely to the deployment of universal product code (UPC) and electronic scanner technologies, which put consumer marketing intelligence into the hands of the retail trade

Until about five minutes ago, remember, almost all video-entertainment content was produced and distributed by Hollywood. Period. That time is over.