This link has been bookmarked by 49 people . It was first bookmarked on 18 Aug 2008, by Frank Jurden.
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Brands will next need to decide on their online personas, and how they want to be perceived to the world
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Define what’s an official representation or have acceptance in the gray area of online communications
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Mark Blair"Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.
I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter. " -
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