1. News & Events

Obviously, the first step is to use Twitter for press releases, news & events. It only adds an extra communication channel next to the local newspaper, website and RSS feed.

4. Transportation

The Oregon Department of Transport (@oregondot) has been doing a great job by tweeting on road conditions, traffic jams, weather and travel information. They also have a great safety tip: Don’t Tweet ‘n Drive!

#140con: Police test Twitter strategy

Two police officers explain why it is important to engage with social media and what their plans are

"We started because we struggled to engage with young people," said Payne. "We thought Twitter, YouTube and social media, that was where they were talking. So 18 months ago we had no presence anywhere at all. But then we saw a mobile video of a murder – and none of my officers could access the social networks. In the meantime we totally unblocked the net, any officer can now go online. And let me tell you, we had tremendous success finding criminals with the help of social media."

Avant même le début de la première visite de Barack Obama en Chine dimanche, les internautes chinois ont adressé moult questions au président américain, des plus sérieuses aux plus saugrenues, selon deux sites officiels qui les recueillent depuis plusieurs jours.

ur son site, l'agence officielle Chine Nouvelle (Xinhua) a lancé un appel à contribution aux internautes pour la rencontre que le président américain -- un adepte des nouvelles technologies -- devrait avoir lundi à Shanghai avec des étudiants chinois (http://ask.home.news.cn/)