This link has been bookmarked by 27 people . It was first bookmarked on 13 Aug 2008, by Rem Palpitt.
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30 Jun 11
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producing relevant content that resonates with the audience
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acting out the brand persona with pro-brand content that after awhile sounds like a trite recording of “want to feel better @jowyang, buy our product for relief” -soap style messages.
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04 Feb 10
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26 Aug 09
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27 Jul 09
frank heroldDer Web-Strategist analysiert warum viele Marken bei Twitter erfolglos zu kommunizieren versuchen.
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21 Apr 09
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15 Dec 08
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14 Dec 08
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02 Nov 08
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21 Oct 08
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20 Aug 08
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19 Aug 08
Andy Brudtkuhl- Brands are slow to the party
- Corporate domain: "out for lunch"
- Not personal enough
- Too personal
- campy personal wears thin
- big brother is watching
- hybrid brands won't last
- ROI unclear
- No one gives a care -
15 Aug 08
Tac AndersonAre you thinking about getting your brand in Twitter? Read this first. I think that this is a good starting point. I do think there are exceptions.
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A. T. WyattReasons why brands can be unsuccessful in some social venues like twitter
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14 Aug 08
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13 Aug 08
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