This link has been bookmarked by 13 people . It was first bookmarked on 19 Jul 2008, by Tac Anderson.
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30 Jul 09
Kathleen Cappsscorecard (which you can use to checklist your own efforts)
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scorecard (which you can use to checklist your own efforts)
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07 Jul 09
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Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign. Don’t just take my word for it, research from Deloitte also suggests the same –WSJ (link via Fabrice)
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In this latest report, we created a scorecard (which you can use to checklist your own efforts) which amplifies the real opportunities of social network; the community themselves.
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Marketing efforts did best when the control was turned over to the hands of the community.
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07 May 09
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06 Mar 09
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03 Aug 08
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20 Jul 08
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19 Jul 08
A. T. WyattSocial marketing is not the same as interactive marketing. Checklist to evaluation your own corporate marketing strategy.
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Tac AndersonI'll download this Monday and let you know what I think. I'm very curious to see what Forrester's success metrics are and how they compare to the companies business goals.
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