Forrester Report: Best And Worst Of Social Network Marketing, 2008 - The Diigo Meta page

• 30 Jul 09
  

  Kathleen Capps

  scorecard (which you can use to checklist your own efforts)

  socialmedia forrester social owyang

  • scorecard (which you can use to checklist your own efforts)
• 07 Jul 09
  

  heatherdougherty
  • Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign. Don’t just take my word for it, research from Deloitte also suggests the same –WSJ (link via Fabrice)
  • In this latest report, we created a scorecard (which you can use to checklist your own efforts) which amplifies the real opportunities of social network; the community themselves.
  • 1 more annotations...
  • • Marketing efforts did best when the control was turned over to the hands of the community.
• 07 May 09
  

  Geeky Grrrl

  socialmedia bestandworst

• 06 Mar 09
  

  Christoph Schmaltz

  forrester social socialmarketing socialmediamarketing

• 03 Aug 08
  

  pat kitano

  web2.0 socialmedia

• 20 Jul 08
  

  Richard Fahey

  social marketing automotive media technology consumer products

• 19 Jul 08
  

  A. T. Wyatt

  Social marketing is not the same as interactive marketing. Checklist to evaluation your own corporate marketing strategy.

  corporate social network marketing evaluation checklist

• 

  Tac Anderson

  I'll download this Monday and let you know what I think. I'm very curious to see what Forrester's success metrics are and how they compare to the companies business goals.

  forrester socialnetworking report NCB

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