Forrester Report: Best And Worst Of Social Network Marketing, 2008 - The Diigo Meta page

• 01 Apr 10
  

  Brigitte Alice Radl

  It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign.

  social media marketing PR online & 2.0 Best Practice

• 10 Nov 09
  

  Doruk Bayer

  socialmedia marketing socialnetworking research social community forrester web2.0 casestudy

• 09 Jul 09
  

  katie moffat
• 07 Jul 09
  

  heatherdougherty
  • Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign. Don’t just take my word for it, research from Deloitte also suggests the same –WSJ (link via Fabrice)
  • In this latest report, we created a scorecard (which you can use to checklist your own efforts) which amplifies the real opportunities of social network; the community themselves.
  • Marketing efforts did best when the control was turned over to the hands of the community.

  1 more annotation...

• 18 Jun 09
  

  Steve Quigley

  socialmedia socialmarketing forrester best

• 07 May 09
  

  Geeky Grrrl

  socialmedia bestandworst

• 06 Mar 09
  

  Christoph Schmaltz

  forrester social socialmarketing socialmediamarketing

• 06 Nov 08
  

  Quino Fernández

  socialnetworking advertising

• 27 Oct 08
  

  mrweisfeld

  businessonline research socialnetworking web2.0

• 

  Melissa Martin

  social-networking

• 03 Aug 08
  

  pat kitano

  web2.0 socialmedia

• 28 Jul 08
  

  Scott Monty

  In this report, Forrester created a scorecard which amplified the real opportunities of social networks. For any brand or agency with a social network marketing effort. Worked best when the control was turned over to the hands of the community.

  ford forrester socnet marketing jeremiahowyang brand agency onlinecommunities

• 23 Jul 08
  

  Paul McEnany

  socialmedia socialnetworking casestudy

• 21 Jul 08
  

  F Anderson

  Many brands are wasting their time, money, and resources to reach communities in social networks without first understanding that the use case is very different than a microsite campaign.

  community marketing socialmedia socialnetworking

• 

  Constantin Basturea

  forrester socialmedia marketing casestudies

• 20 Jul 08
  

  Richard Fahey

  social marketing automotive media technology consumer products

• 19 Jul 08
  

  A. T. Wyatt

  Social marketing is not the same as interactive marketing. Checklist to evaluation your own corporate marketing strategy.

  corporate social network marketing evaluation checklist

• 

  manafu

  socialmediaseminar

• 

  Tac Anderson

  I'll download this Monday and let you know what I think. I'm very curious to see what Forrester's success metrics are and how they compare to the companies business goals.

  forrester socialnetworking report NCB

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