This link has been bookmarked by 23 people . It was first bookmarked on 07 Nov 2007, by Jeremy Thake.
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12 May 08
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With MySpace’s “Self-Service” ad network small businesese can target ads across a variety of affinities (over 300) and deploy ads on users’ profile pages. These ads, which should (by theory) be relevant and contextual to a user who has self-populated their profile page will have these ads displayed.
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We see this as a win for Facebook, this highly targeted system isn’t just about web advertising but about brand affinity and hooks into what’s really important, trusted endorsements from people in a network. This truly is the next generation of advertising. Facebook tells us that the worst case it will be 2 times click through rate over the performance of (existing is 4-26%)
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20 Nov 07
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Trust is and will continue to be one of the most important attributes in the decision making process.
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19 Nov 07
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08 Nov 07
Adam CroweComment: "The sell must be extremely soft to the point of non-existence. If companies can provide users with incentives, benefits, and a feeling of superior exclusiveness, the way applications do, then I think this type of advertising is here to stay."
advertising facebook beacon socialads socialgraph p2p viral immateriallabour status attention friendship people storytelling
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Tony HirstCommentary on MySpace and Facebook targeted ad platforms.
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07 Nov 07
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06 Nov 07
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