Web Strategy: How To Evolve Your Irrelevant Corporate Website - The Diigo Meta page

• 11 Jun 11
  

  Annotated link http://www.diigo.com/bookmark/http://www.web-strategist.com/blog/2007/05/29/web-strategy-how-to-evolve-your-irrelevant-corporate-website/

  []

  • Analytics don’t tell us why people go to your site, and it may not be for the reason you want them to.

     

    [The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet]
  • Decisions are made before they go to the corporate website
• 02 Jun 11
  

  Ralph Delzepich
• 01 Oct 10
  

  Klaus Wiesmüller

  community blogging analyse corporate

• 10 May 10
  

  Kirti Vashee

  imported Twine_Bookmarks marketing strategy web2.0 corporate website business webdesign

• 04 Apr 10
  

  Brian B

  work business web strategy

• 01 Mar 10
  

  henrikpp

  marketing strategy web2.0 corporate website business webdesign web

• 30 Nov 09
  

  Stefanie G

  nächste Generation von web sites

  web sites 2.0

• 

  Sabine Jank

  web2.0 enterprise2.0

• 17 Jun 09
  

  Joseph Ruiz

  marketing web2.0 webdesign corporate website trends

• 23 May 09
  

  Aki Spicer

  SOCIALENTERPRISE social10 adagencydeathwatch ADVERTISING2.0

• 21 May 09
  

  antxon benito

  socialmedia enterprise2.0

• 06 May 09
  

  Tim V
• 05 May 09
  

  Aden Davies

  marketing corporate webdesign socialmedia destination Diigo

• 01 May 09
  

  Boyd Neil

  Websites corporateblogging

• 30 Apr 09
  

  Rich Occhionero

  How To Evolve Your Irrelevant Corporate Website

  web2.0 corporate enterprise2.0 website strategy

• 23 Apr 09
  

  Hung Nguyen

  thesis

• 30 Mar 09
  

  Jonas Olofsson

  blog webstrategy webbplats WebStrategyByJeremiah

• 11 Mar 09
  

  Martin Häcker

  Jeremiah talks about how corporate websites are broken today and how to fix them

  corporate website broken fix marketing socialmedia

• 07 Mar 09
  

  Susan Burns

  website corporate websites

• 24 Feb 09
  

  James Barley

  web2.0 social marketing blog strategy

• 09 Dec 08
  

  Paulo Cunha

  webdesign corporate trends webstrategy

• 19 Nov 08
  

  socialmedia_friendly socialmedia_design

• 18 Oct 08
  

  Frederik Van Zande

  Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.

  e-marketing strategy corporate website

• 17 Aug 08
  

  Marie Young

  corporate websites

  • The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet]
• 13 Aug 08
  

  Archie Mckinlay
  • But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided view never ends.
  • then it’s assumed that prospects make decisions on other websites BEFORE they come to the corporate website to get factual information.
  • decision based upon her peer feedback to visit the corporate site
  • The most effective websites will contain a balanced point of view of both the product team and customers –even if they have qualms with the product.
  • members of the community will have direct access to publish on your website. Sure, there will be controls to make sure the content is somewhat factual or reviewed, but it will be obvious to many that the only voice won’t be the marketing one.
  • being open, authentic, and transparent to the marketplace
  • Customers will make your site the first place to go for information, trust will increase, you may be able to build better products and services with real-time customer feedback, and most importantly, you’ll be a community resource that will help you meet your customer needs faster

  5 more annotations...

• 11 Aug 08
  

  [@delicious]

• 25 Jul 08
  

  Andy Brudtkuhl

  But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row

  webstrategy business marketing

• 16 Jul 08
  

  A. T. Wyatt

  What not to do with respect to a corporate website

  website corporate bad examples

• 25 Jun 08
  

  Zuhair Khan

  strategy

• 21 Jun 08
  

  matthew schumacher

  social socialmedia web2.0 strategy web trends

• 29 Apr 08
  

  missashe

  websites change mrkting reference strategy socialmedia web2.0 Jeremiah

• 

  Brian Hsi

  strategy business global participation

• 30 Mar 08
  

  Mark Greenfield

  brand communication community marketing social strategy uwebd

• 12 Feb 08
  

  Ryan Stanley

  marketing web2.0 website

• 23 Jan 08
  

  vincent Druguet

  marketing strategy web2.0 corporate

• 16 Jan 08
  

  Deborah Kurfiss

  seo JeremiahOwyang

• 

  Munish Gandhi

  The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet

  strategy

• 15 Jan 08
  

  Lisa Damast

  marketing_pr

• 09 Jan 08
  

  Glenn Van Hoof

  web strategy corporate marketing web2.0

• 30 Dec 07
  

  Eugenio Vacca

  articles web2.0 website webdesign marketing strategy enterprise2.0 corporate

• 27 Nov 07
  

  Ian Parker

  business marketing PR SEO

• 26 Nov 07
  

  The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet

  socialweb website

• 10 Oct 07
  

  dan mcquillan

  strategy website web2.0

• 02 Oct 07
  

  peter Mckenzie-Jones

  corporate website webdesign strategy for:joshuag2

• 23 Sep 07
  

  rattomago

  Corporate Website 2.0 - warum die Firmenwebseite in derzeitiger Form irrelevant ist

  corporate marketing web2.0 website

• 20 Sep 07
  

  Jorge Barba

  marketing strategy web2.0 corporate website business webdesign web

• 14 Sep 07
  

  Sylvester Becker

  marketing web2.0 web2.0workshop website

• 20 Aug 07
  

  Christian Harberts

  Webmarketing web2.0 socialmedia marketing socialnetworking community enterprise2.0 communication lectra delicious_import

• 04 Aug 07
  

  Norbert Taylor

  websuasion::keep in mind aaa-exportable

• 

  Scott Monty

  The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet

  marketing strategy corporate_identity

• 08 Jul 07
  

  How to update your corporate website

  web development 2.0 social media

• 07 Jul 07
  

  Christian Kreutz

  corporate business marketing web communication

• 13 Jun 07
  

  Johann Richard

  Web Strategy: How to evolve your irrelevant corporate website

  web tips strategy marketing enterprise2.0 corporate community client ***** web2.0 website webdesign for:unic.com for:surber

• 11 Jun 07
  

  Jon Aston

  Corporate Strategy Marketing web2.0 Website webdev

• 10 Jun 07
  

  duplessissr

  Business

• 09 Jun 07
  

  Bart De Waele
• 31 May 07
  

  corporate marketing web2.0 webdesign strategy ratingsandreviews respond communities

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.