This link has been bookmarked by 455 people . It was first bookmarked on 03 Dec 2006, by Jouni.
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here are the trends that are shaping this change:
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Corporate acquisitions stymie innovation
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Tech blogs are experiencing major talent turnover
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The audience needs have changed, they want: faster, smaller, and social
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There are just so many blogs/news websites/sources vying for your attention that you can’t read them all and build up the kind of relationship that you once could when the size of the universe was degrees of magnitude smaller.
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this is why we’re seeing the growth in behaviors that social networks provide
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: commenting, sharing, images.
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As space matures, business models solidify –giving room for new disruptors
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An opportunity for new stars to emerge
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The tech journalism space has changed considerably in the last few months
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Yet, the rise of personal brands will be harder
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Take for example that many of the “big blogs” don’t even link to the primary sources of their posts because they don’t want to send the traffic off-site.
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New models to emerge, long form content not the only way
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Will mix new forms of media
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Blogging isn’t dead and still a fantastic tool
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Blogging is a tool, like social media. This year’s new tool will be personal video, which is long overdue.
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Maggie McGaryRT @jowyang: Need a job? The social media jobs continue to pour in on my job board, 3 more this week. See blog, right nav http://t.co/ ...
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Jessica FranklinSocial Web research paper source
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Chris MilesEvent Rollup: Gamification Discussion At Altimeter Roundtable
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For a few years now, I’ve been managing the list of Corporate Social Strategists at large corporations (over 1000 employees, and on the buyer side). Part of my passion from being in this role at Hitachi a few years ago, has lead me
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280 folks have this highly coveted role, and growing. When I first published the list on Jan 7, 2011, there were 161 Corporate Social Strategists. Today on March 20th, the list is now 280 members (growing 73% since Jan), and the submissions continue to come in. I’m not suggesting the roles are being hired between Jan and March, but likely the awareness of the list.
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[The seasoned professional provides executives with business metrics first. They know fans and followers aren't a business goal, but what you do with them is]
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Who it’s for How to generate What no one tells you Business Metrics Executives, and everyone else who supports them, which of course, is everyone. This is a roll up formula of Social Media Analytics. Use tracking software or referral traffic to infer how customer engagement moves down marketing funnel. Existing CSAT methods should also incorporate social channels, and measure a sample of sentiment from customer communities. Cost reduction is a formula based on reduced costs and time in these lower-cost channels. The pyramid is smaller at top as their are less metrics to give to busy executives. There’s really only three: increased top line, reputation, and reduced costs. Compare these lower cost channel to existing marketing efforts to get additional budget, and benchmark over time. Social Media Analytics The Corporate Social Strategist and the internal stakeholders and internal clients (leaders of the ’spokes’ in the hub and spoke model) This is a formula based on Engagement Data (the tier below), there are no industry standards, so pick one and benchmark over time We’ve identified there are 16 analytics, but there are many more in existence, you’ll have to create these formulas on your own Engagement Data Those who are deploying social media: community managers, developers, designers, agency partners, IT. This data is already created by many social tools, and a variety of analytics are already available to gather this info from brand monitoring to the analytics provided by Facebook and Twitter and others. Don’t forget to include traditional web analytics. Read our research report on Social Marketing Analytics to learn about the existing formulas. Don’t ever give this to executives until you’ve first given them business metrics or expect many months focused on ‘more followers’ without a business purpose.
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Yasha SekhavatRT @loic: excellent summary by @JOwyang of Twitter resonance ads http://ping.fm/7TC0Q
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Tracy MendhamThis is a good overview chart for incorporating social media into your web strategy. Sophisticated but accessible.
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E SOnline marketing, social media research blog
type:blog topic: data mining author:owyang topic:marketing topic:metrics topic:online marketing topic:social media source:web-strategist.com status:key resource
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Chris HunterWho Offers What
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Matrix: Feature Attribute Benefits of Social Integration
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Who Offers What: Social Networking Integration Features
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