This link has been bookmarked by 50 people . It was first bookmarked on 17 Dec 2007, by Ed Rovera.
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it's more common to find Web 2.0 ideas that either hurt users or simply don't matter to users' core needs
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User-generated content can be a great supplement to your own content. The most famous example is Amazon's book reviews, which date from 1996 (not exactly "2.0."). Communities, which were the main recommendation in the 1997 book Net.Gain, are also an old idea
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on the Web, most people are bozos and not worth listening to
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Co-branding confuses users, who find it much easier to understand the simpler model of one site = one company.
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Having part of your site effectively under another company's control means that you're at that company's mercy if they decide to change the terms of service
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28 Mar 08
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- "Rich" Internet Applications (RIA)
- Community features, social networks, and user-generated content
- Mashups (using other sites' services as a development platform)
- Advertising as the main or only business model
While there's no single definition of the much-abused "Web 2.0" term, I'll look at four trends that are often considered its defining elements: - "Rich" Internet Applications (RIA)
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AJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They also divert design resources and prove (once again) that what's hyped is rarely what's most profitable.
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21 Dec 07
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19 Dec 07
Daniel KarlssonKritiska synpunkter på webben 2.0 av Jakob Nielsen.
JakobNielsen web2.0 usability review användargenererat socialsoftware
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18 Dec 07
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L@jost EU projectWeb 2.0 has some good ideas that can benefit mainstream websites. The problem is that different sites need different subsets of the Web 2.0 features.
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17 Dec 07
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deanburgeAJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They divert design resources and prove that what's hyped is rarely what's most profitable.
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Advertising-Funded Business Models: Bubble 2.0
The number of companies
that chase the same advertising dollars as their only business model is a sure
sign that we're at the peak of Bubble 2.0. It would be much more sustainable if
companies aimed to create services that users valued enough to pay for.Right now, considerable advertising money is sloshing through the Web because
most marketing managers remain clueless about how it works.
They think that because search advertisements generate lots of business, other
Web ads must work just as well. What a fallacy — brought on by
ignorance of the basic Web user experience. People go to search engines when
they're explicitly looking for a place to do business. This is why search engines
profit from sucking up the work of content sites (where users exhibit strong
banner
blindness).Marketing managers won't remain clueless forever. Sooner or later they'll
discover that Web advertising offers almost no ROI. Only two forms of Web ads
actually work: search ads and classified
ads (such as eBay and real estate listings). A third type of Internet
advertising that might work are video ads, because video is a linear
media form (in contrast to nonlinear website navigation). At this point, we
don't have enough user research about Internet video to say for sure.
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