Lauren Vargas (vargasl)'s Public Profile in the Diigo Community

Member since May 23, 2008, follows 2 people, 0 public groups, 934 public bookmarks (938 total).

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Politics And The English Language by George Orwell on 2008-08-25
- he first is staleness of imagery: the other is lack of precision.
- prose consists less and less of words chosen for the sake of their meaning, and more of phrases tacked together like the sections of a prefabricated hen-house.
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- - Words of this kind are often used in a consciously dishonest way. That is, the person who uses them has his own private definition, but allows his hearer to think he means something quite different.
  - The whole tendency of modern prose is away from concreteness.
  - It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.
  - attraction of this way of writing is that it is easy.
  - By using stale metaphors, similes and idioms, you save much mental effort, at the cost of leaving your meaning vague, not only for your reader but for yourself.
  - A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect? And he will probably ask himself two more: Could I put it more shortly? Have I said anything that is avoidably ugly?
  - Where it is not true, it will generally be found that the writer is some kind of rebel, expressing his private opinions, and not a 'party line'.
Presentation Zen: Robert McKee on the power of story on 2008-07-20
- McKee says rhetoric is problematic because while we are making our case others are arguing with us in their heads using their own statistics and sources. Even if you do persuade through argument, says McKee, this is not good enough because "...people are not inspired to act on reason alone." The key, then, is to aim to unite an idea with an emotion, which is best done through story. "In a story, you not only weave a lot of information into the telling but you also arouse your listener's emotion and energy."
- It's not what you think—the beginning-to-end tale about how results meet expectations is boring and banal, McKee says. Avoid this. Instead, it's better to illustrate the "struggle between expectation and reality in all its nastiness." S
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- - What makes life interesting is "the dark side" and the struggle to overcome the negatives — struggling against the negative powers is what forces us to live more deeply, says McKee.
Why Social Media Leadership Won’t Come from Public Relations Teams on 2008-07-18
How the Google generation thinks differently - Times Online on 2008-07-18
The next revolution in social policy | Blog | Futurismic on 2008-07-18
Presentation Zen: Webinar: Creating Powerful Presentations with Nancy Duarte on 2008-07-18
Saving Money: Plan a Money-Free Weekend on 2008-07-18
» Mommy Market Saturated? | Kate Says on 2008-07-18
50 Blog Topics Marketers Could Write For Their Companies | chrisbrogan.com on 2008-07-18
MOO.com | on 2008-07-18