This link has been bookmarked by 127 people . It was first bookmarked on 09 Jul 2006, by Tom.
-
11 Sep 12
-
18 Jan 12
-
04 Jan 12
-
17 Oct 11
-
Newsletters Websites Push Pull News Research Relationship Fulfillment -
subscribe and unsubscribe processes, as well as receiving and opening newsletters.
-
how people read (or, mainly, scan) email inboxes and newsletter content.
-
including testing with mobile devices and exploring the impact of tone-of-voice in newsletter content.
-
we asked users to log in to their own email accounts, and the number of new or unread messages is now 300% higher than it was just 4 years ago.
-
This doesn't change the old guidelines regarding the importance of using clear "from" and "subject" lines to ensure your messages attract attention; in fact, busier inboxes simply make these guidelines even more important
-
users now pay more attention to message previews.
-
focus on high-value content at the start of a message,
-
So, the main explanation for the improved performance is probably that websites are indeed getting better at designing to attract newsletter subscribers
-
Email newsletters are a better way to stay in touch with customers than updates posted on social networks like Facebook or Twitte
-
A newsletter goes into the inbox and sits there
-
turn to these services primarily to keep in touch with friends
-
Newsletters are under your control design-wise and hold much more information.
-
e to send out the newsletter announcing, say, sales or new products before tweeting such news
-
But you should also make sur
-
People often check email on mobile devices during quick breaks when they want to allocate time only to high-priority messages.
-
Users are often rushed when processing email, and watching videos takes time
-
It's important to clearly describe the video in words. Also, carefully pick a preview image that communicates the video's nature instead of simply showing the first frame. Finally, state the video's duration.
-
-
20 Jun 11
-
19 Apr 11
-
05 Jan 11
-
23 Dec 10
-
20 Dec 10
Mys TechgalAlthough users weren't really interested in receiving company updates through social networks, they are information sources that compete for people's attention. Some users reported hearing about breaking news through Facebook before they received a news a
-
New research finds improved usability metrics for subscribing to newsletters, but problems with reading them on mobile devices.
-
-
17 Dec 10
-
Email newsletters remain the Internet's best tool for supplementing a website. The two media forms are supplementary:
-
- Email newsletters are a better way to stay in touch with customers than updates posted on social networks like Facebook or Twitter:
- A newsletter goes into the inbox and sits there, whereas social networks use a stream-based interface metaphor, where new postings constantly replace old ones.
- As we found when testing social networks, people turn to these services primarily to keep in touch with friends and family, and corporate content is often mismatched with this mindset.
- Newsletters are under your control design-wise and hold much more information. One user offered the following comparison of newsletters and Facebook updates: "You get a lot more information in newsletters than on Facebook. Facebook to me is more just a general one-liner about something that's going on versus a newsletter that contains content and details on a variety of topics and subjects."
-
The new study replicated this old finding. Many users read newsletters on their mobile devices when they had time to spare. In these circumstances, some users said that they were more willing to look at longer content than they'd normally read while processing email on their desktop computers.
-
50% of our users said that email newsletters influenced their B2B purchases, but the influence was only occasional, when the timing happened to be right. Often, the newsletter served to grow or retain a vendor's reputation or to maintain a relationship during dry spells when users lacked the budgets needed to actively conduct business.
-
-
10 Dec 10
-
03 Dec 10
Kate TrgovacLatest from Jakob Nielsen on email newsletters and usability. Lots of good info!
-
30 Nov 10
-
29 Nov 10
-
killing time is a killer app for mobile use. When people are out and about, they often find themselves in situations with a few minutes to kill, and mobile content can fill that need.
-
People often check email on mobile devices during quick breaks when they want to allocate time only to high-priority messages.
Thus, some newsletters should be even more quick and to-the-point for mobile use, while others can afford to present more leisurely content.
-
Users were hesitant to click on videos within newsletters if they weren't sure what they would get. It's important to clearly describe the video in words. Also, carefully pick a preview image that communicates the video's nature instead of simply showing the first frame. Finally, state the video's duration.
-
-
Richard Kendall"New research finds improved usability metrics for subscribing to newsletters, but problems with reading them on mobile devices."
toread nielsen accessibility newsletters business communication content design email emailmarketing marketing usability tips for:@twitter
-
Global BeachNew research finds improved usability metrics for subscribing to newsletters, but problems with reading them on mobile devices.
-
20 Nov 10
-
26 Oct 10
-
09 Oct 10
-
30 Mar 10
-
18 Jan 10
-
08 Sep 09
-
07 Aug 09
-
30 Jul 09
Anne ArendtNewsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
-
15 Jun 09
-
27 Apr 09
-
01 Apr 09
-
02 Mar 09
-
17 Jan 09
-
13 Oct 08
-
25 Sep 08
-
15 Sep 08
Emmanuel GérardNewsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
-
13 Aug 08
-
05 Aug 08
-
23 Jun 08
Katharina AndresenNielsen gains new insight into newsletter subscription usability by using eye tracking
-
13 Jun 08
-
10 Jun 08
-
27 Mar 08
-
11 Mar 08
-
26 Jan 08
-
19 Dec 07
-
13 Dec 07
-
17 Sep 07
-
10 Sep 07
-
31 Aug 07
-
20 Jun 07
-
28 Mar 07
-
20 Mar 07
-
Summary:
Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
-
-
11 Jan 07
-
06 Jan 07
-
18 Dec 06
-
15 Nov 06
-
12 Oct 06
-
27 Aug 06
-
20 Jul 06
-
11 Jul 06
Travis StilesNewsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
-
10 Jul 06
-
09 Jul 06
-
- Subscribe: The average time it took users to subscribe to newsletters decreased from 5:04 minutes four years ago to 4:03 minutes in the new study, for a productivity gain of 25%.
- Unsubscribe: The average time it took users to unsubscribe from newsletters decreased from 3:05 minutes four years ago to 1:38 minutes in the new study, for an impressive productivity gain of 89%.
-
users are extremely fast at both processing their inboxes and reading newsletters
-
highly inclined to skip the introductory blah-blah text in newsletters
-
abels obviously violate the guideline established in our very first report on email newsletters in 2002
-
Some people liked
-
users had negative feelings
-
-
16 Jun 06
-
14 Jun 06
-
13 Jun 06
-
-
Are HallandJakob har testa nyheitsbrev på e-post igjen, og konkluderer m.a. med at RSS er eit elendig alternativ til det gode gamle nyheitsbrevet, iallefall for massemarknad. (Jakob Nielsen's Alertbox)
-
12 Jun 06
-
-
16 Dec 05
Page Comments
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.