This link has been bookmarked by 36 people . It was first bookmarked on 08 Jul 2006, by Kevin Wen.
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The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?
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16 Sep 04
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24 Aug 04
David CorkingDescribes the web as an answer engine with userd dipping their toes into interesting content.
usability freeloaders SEO (ethical search engine optimization) Web design
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* Realize that unique visitors are an irrelevant statistic. Most such visitors are sampling a single page to get an answer, rather than engaging with your site. Instead of tracking them, count loyal users as a key metric for site success. * Offer fly-trap content. Such content attracts users by providing narrowly focused pages that provide clear answers to common problems. These pages should perform well in search engine optimization (SEO); remember to write clear headlines. * Embellish the answer with rich "see also" links to related content and services. Global navigation won't do the trick; answer-seekers will ignore it. Remember, they are not interested in your site. But contextual links will make the most eager users dig deeper -- and the eager ones are the people you'll want to keep as prospects for your for-pay services. See-also links can be embedded (as I've done here) or you can place them at the end of the article, where they serve as a follow-up call to action. The latter gives you the opportunity to let people know that you're actually selling something, and not just handing out free information. * Go beyond pure information and provide analysis and insight, preferably from a unique perspective and with a striking personality that supports your positioning. A percentage of users will appreciate your perspective and want more, even after they've found the answer to their immediate question. * Publish a newsletter with additional tips and useful information. Email newsletters are a relationship medium and offer a more personal user experience than pageviewing.
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23 Aug 04
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19 Aug 04
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Michael GilesSome good insight from Jakob Nielsen on the current state of user behavior.
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Amy GahranPer Aaron Dragushan
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18 Aug 04
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When Search Engines Become Answer Engines
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When Search Engines Become Answer Engines
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When Search Engines Become Answer Engines
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17 Aug 04
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Are HallandSøkemotorane grabber til seg trafikk og inntening på bekostning av innhaldseigarane. (Jakob Nielsen's Alertbox) Kommentar: Løysninga burde være å 1) være det beste svaret og 2) lage gode vegar vidare.
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16 Aug 04
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"Increasingly, the Internet user experience is becoming one of dipping a toe into websites rather than truly "visiting" them. Using search engines as their Web interface, people simply grab query-related nuggets from sites, but don't engage with the sites themselves." -- Jakob Nielsen, When Search Engines Become Answer Engines (Alertbox), August 16, 2004
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