Peter Jordan's Profile

Information about fun days out for parents, kids and individuals, with a focus on the less well known and quirky. This is a great resource for family days out,

Companies are advised to be found on the first page of search results
Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.
At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

The Long Tail" argument goes like this: there's lot to mine in the niches. But for search log analysis and Best Bets, you're a fool if you dedicate resources too far into the tail. You can't afford to build a Best Bet for a search that may never be performed again.

So here's the paradox: I think the equation is reversed for Web search services. Google is the leading search engine because the PageRank algorithm serves the short head of the curve, and the middle of the curve, so very well. Millions of people find what they seek. But travel too far out on the tail end, and Google will fail you. In fact, if there's only one or two links to your obscure page, Google may drop it right out of the index.