This link has been bookmarked by 54 people . It was first bookmarked on 18 Apr 2007, by orbmode.
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Hanna MelykutiEz a forrás először definiálja a User-generated fogalmát (Customer-made). Ezek után kifejti a fogyasztók motivációit a közös tartalom előállításban. Szintén kitérnek arra is a szerzők, hogy mit nem nevezünk felhasználó által előállított tartalomnak, végül megindokolják a a téma aktualitását. Írnak a felhasználók által előállított oldalak fejlesztéséről, a különböző hirdetési formákról. Bemutatásra kerül a holland szupermarket-lánc is, mely felhasználta a fogyasztókat hirdetési kampányában.
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Michel BauwensCUSTOMER-MADE: “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding the
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Marie PerezWhile a select number of companies is cautiously experimenting
with CUSTOMER-MADE projects, the opportunities represented by the
co-creation trend are becoming more massive every day. -
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Timothy WoodMarketing has finally become a conversation. Not, in most cases, as was intended, BETWEEN corporations and consumers (that would make too much sense), but rather a global conversation involving millions of consumers ABOUT corporations. On sites like Pl...
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