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Crayon Physics Deluxe lets you draw objects on the screen by clicking and dragging your mouse, or by drawing with the stylus of a tablet PC, as in this video. The objects you scrawl become part of the game world. The goal is to create objects that propel a crudely drawn ball toward a crudely drawn star. There is no single correct way to scoot that ball around; the fun is in exploring the options. Within seconds of hitting start, you're furiously scribbling blocks and ramps and wedges and seesaws, whatever it takes to reach the goal. Some players may get sidetracked creating hilariously inefficient Rube Goldberg devices. Others will forget the objectives altogether and just draw. (If you want to try it yourself, you can download a simpler demo version of the game here.)

Lionsgate today announced it is working to provide iTunes Digital Copy files on selected DVDs and Blu-ray discs. These copies can be legitimately imported into iTunes for playback on a Mac, PC, iPod, iPhone or even an Apple TV.

Tunes Digital Copy works like this: Once a customer buys the DVD, they simply need to insert it into their computer, enter a unique code into iTunes, and the movie is automatically copied to their iTunes library.

4. IBM: Opt-In Message Model Less Intrusive, More Relevant

by Laurie Sullivan

Consumers have become savvy about filtering ads and marketing
rhetoric, forcing advertisers to become more creative when
communicating messages.

The trend has made targeting the message even more important, as
consumers split their time between TV, Internet, mobile and print. Ad
and marketing gurus looking for an alternative could find an opt-in
method a less invasive and more relevant model.

The opt-in model would rely on dynamically inserting messages into the
media content based on programming and consumer profile, says Saul
Berman, IBM Media & Entertainment Strategy and Change practice leader.
"We'll see user-generated ads, and more melding of advertising and
content, such as infomercials, where advertising takes on more of a
story. Content will become more interactive as the Internet
becomes available on the TV."

IBM sees advertising agencies taking a more creative role to become
brokers. Cable companies will evolve into home media portals.
Broadcasters and publishers will move toward new media formats.
Marketers, in turn, are being forced to experiment and make advertising more compelling, or risk being ignored.

But most consumers have come to the conclusion that nothing is free. A
study released Wednesday by IBM Global Business Services, "U.S.
Consumer Research Digital Entertainment & Media," suggests that 63% of the 888 U.S. adults surveyed would watch advertising before or after
quality free content. This compares with 28% who would pay a small
free to have ad-free content, 6% who would pay the equivalent of a DVD
to eliminate ads, and 3% who want only free content.

IBM's survey also found consumers were more reluctant to accept
advertising in video on mobile devices, with 46% admitting they would
watch ads before or after free content, followed by 25% who would not
watch mobile advertisements or pay for mobile video and 18% agreeing
to pay a few dollars per month for quality ad-free content.

Online exchanges like NextMedium have emerged to allow movie and TV
producers to source product placement for computers, cellular phones,
orange juice, cereal and more. To attract consumers to the
brand, marketers should dedicate nearly 4% of their ad spend to
product placement and brand integration, according to Hamet Watt,
founder and chairman of NextMedium, an online exchange that matches
advertisers with media.

"Once TV makes the move to all digital, we'll see an arms race to
develop technology that hides advertising in the content, so DVRs
can't detect the commercial breaks in programming," says Ed Moran,
director of Product Innovation Technology, Media &
Telecommunications Group, Deloitte Services LP. "We're also seeing
more advertising in programming, as well as brands sponsoring an
entire show, similar to soap operas."

Other Content Consumption and App Use

website. Standard puts published work on Borders shelves, and Premium includes both services plus in-store programs, such as author readings. Rates are between $50 to $500.