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What is data mining good for?
Data mining software allows users to analyze large databases to solve business decision problems. Data mining is, in some ways, an extension of statistics, with a few artificial intelligence and machine learning twists thrown in. Like statistics, data mining is not a business solution, it is just a technology. For example, consider a catalog retailer who needs to decide who should receive information about a new product. The information operated on by the data mining process is contained in a historical database of previous interactions with customers and the features associated with the customers, such as age, zip code, their responses. The data mining software would use this historical information to build a model of customer behavior that could be used to predict which customers would be likely to respond to the new product. By using this information a marketing manager can select only the customers who are most likely to respond. The operational business software can then feed the results of the decision to the appropriate touch point systems (call centers, direct mail, web servers, email systems, etc.) so that the right customers receive the right offers.
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John Rodrigues"Data mining, if you haven't heard of it before, is the automated extraction of hidden predictive information from databases. I have spent the past fifteen years building commercial data mining and data analysis systems, solving problems across fields su
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13 Jul 09
consularoData mining, if you haven't heard of it before, is the automated extraction of hidden predictive information from databases. I have spent the past fifteen years building commercial data mining and data analysis systems, solving problems across fields suc
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Information about data mining and analytic technologies
datamining analyticalmarketing expert personalsite di for:e_strategy.com
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