Networking site cashes in on friends - Telegraph - The Diigo Meta page

• 22 Mar 09
  

  Aviva Gabriel

  facebook monetizing monetization socialmediamarketing social media marketing socialmedia social media social networking media socialnetworking

• 14 Mar 09
  

  David Corking

  soaring cost of data storage - why is that?

  • Cadbury has sold 70m Wispas since it reintroduced the bar in October after the Facebook campaign attracted 40,000 signatories. ...
    "The book value of some social networks may be written down and some companies may fail altogether if funding dries up,'' said Paul Lee, Deloitte director of research for technology and telecommunications. "Average revenue per user for some of the largest new media sites is measured in just pennies per month, not pounds.
    
    "This compares with a typical average revenue per user of tens of dollars for a cable subscriber, a regular newspaper reader or a movie fan.''
• 06 Feb 09
  

  lelapin _
  • The power of Facebook, and its members, in driving corporate decisions was
    illustrated last year, when a campaign on the site led to Cadbury reversing
    its decision to withdraw the popular Wispa chocolate bar. Cadbury has sold
    70m Wispas since it reintroduced the bar in October after the Facebook
    campaign attracted 40,000 signatories.
• 05 Feb 09
  

  Alexandre Cabanis

  Facebook davos 2009 brand communities marketing polling businessmodel

• 03 Feb 09
  

  Mojo denbow

  delicious import

• 02 Feb 09
  

  Kevin Lim

  Facebook founder finally finds a way to profit from its 150m members' private data.

  privacy facebook business web2.0 marketing advertising

• 

  Tac Anderson

  I think this is a very interesting move by Facebook. Access to a social networks data and users for market research is obvious IMO and probably a really good move. It makes me wonder about what the future of marketing will be. Will all social networks turn into marketing and research companies?

  facebook marketing research ncb

• 01 Feb 09
  

  Carsten Pötter

  Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases.

  facebook privacy marketing finance

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