The Semantic Web will also be a richer, more customizable Web. Imagine running your cursor over the name of the hotel and being informed that 15 percent of the people who've voted on its quality say it's excellent. If you happen to know that the hotel is a dump, you can instruct your browser to assign those people a trust level of zero. (The polling information would be saved on a third-party "annotation server" that your Web browser accessed automatically.) By assigning high levels of trust to people who match your tastes and interests, and "bozo-filtering" the people who don't, the Web will start looking more like your Web.
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