This link has been bookmarked by 52 people . It was first bookmarked on 03 Aug 2008, by Sho Tabata.
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24 Aug 08
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craig rolandwhat happens when social networks like MySpace & Facebook encounter non-Western cultural values?
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08 Aug 08
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07 Aug 08
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06 Aug 08
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Social networks have become integrative elements of modern American youth culture over the last years, shaping social patterns and changing the ways that people communicate. When taken abroad, these services have to deal with a large number of cross-cultural peculiarities by their very nature.
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Mixi, the country’s biggest social network, positioned itself as a tool for communicating at a distance through diaries and communities to meet like-minded members. It doesn’t primarily exist to make new friends (poking is restricted) or as a platform for public self-presentation.
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Facebook is also missing the function Japanese consumers deem fundamental in a social network: blogging. This paradox may be the site’s biggest drawback in blog-crazy Japan.
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05 Aug 08
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Mahmut UzunyigitAn actual example of Western firms failling to enter successfully into the Japanese market
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Complacency and failure to adopt to cultural differences
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Societal and cultural gaps are particularly evident in the case of Japan.
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“What works in the US must also work over there”
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It’s not a stereotype that communication tends to be nonverbal in Japan. The society generally puts more emphasis on the community rather than on the individual. Also, security plays a major role in many aspects of Japanese life.
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explain why
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example of a cultural misconception
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In this country, the mobile web is bigger than the PC web
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Success factors in Japan: Get in fast, show some respect, and find a local partner
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partnering up with a local company
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It’s no secret that it usually takes foreign companies years to build up brand identity, trust, industry connections and general market knowledge.
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cooperating with an established local partner
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04 Aug 08
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louise variellewish my friends move to facebook, it's so much easier to use other services
japan mobile social Web2.0 facebook myspace mixi sns delicious-20110302
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Soledad CaballeroLocal social network Mixi is outpacing both MySpace and Facebook in Japan
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Michel BauwensThe world’s two largest social networks, MySpace and Facebook, barely register in Japan.
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David TanThe society generally puts more emphasis on the community rather than on the individual. Also, security plays a major role in many aspects of Japanese life.
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03 Aug 08
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Sho TabataSized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge ...
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Perhaps an even bigger problem is that both Facebook and MySpace fail to offer an optimized version for Japanese handsets. Millions of Japanese are accustomed to using one thumb, a dialpad and a jog dial on their phones when accessing the web during their commutes to school and work. In this country, the mobile web is bigger than the PC web.
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Offering a country-specific version before a local copycat beats you to it is an obvious key factor for success, and not only in Japan.
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Practical experience from the Japanese web industry has shown that partnering up with a local company is the best way to diminish these dangers
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But the Japanese market isn’t lost yet for MySpace and Facebook, despite Mixi’s dominance. If millions of Americans don’t mind registering to multiple social networks, why should the Japanese?
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