All Annotations of Poking Holes In The Long Tail Theory[Preview]

saved by6 people, first bymary lukanuski on 2008-07-02, last byFruFru FourOne on 2008-07-09

• Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that takes on some of the sacred cows of the Long Tail theory.
• the top one percent accounted for 32 percent of all plays and the top ten percent accounted for 78 percent of all plays
• All it proves is that blockbusters are more durable than we’d like to think, even in an age of limitless inventory and perfect search.
• the tail is likely to be extremely flat and populated by titles that are mostly a diversion for consumers whose appetite for true blockbusters continues to grow. It is therefore highly disputable that much money can be made in the tail.
• the top one percent accounted for 32 percent of all plays and the top ten percent accounted for 78 percent of all plays
• top one percent of videos on Quickflix accounted for 18 percent of rentals and the top ten percent accounted for 48 percent of rentals
• taste in music and movies has a social component