This link has been bookmarked by 8 people . It was first bookmarked on 24 Apr 2008, by Takuya Homma.
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25 Apr 08
Andrew PascoeAds in facebook apps getting their developers/makers revenues as low as £0.07 CPM
"All panelists agreed, however, that CPM rates on Facebook are miserably low, perhaps averaging 15 cents. " -
24 Apr 08
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All panelists agreed, however, that CPM rates on Facebook are miserably low, perhaps averaging 15 cents. Developers have begun experimenting with other sources of revenue, such as the sale of virtual goods and premium services, but advertising still generates more than 80% of the platform’s revenue.
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The panelists also agreed that Facebook’s recent moves to block viral distribution channels have made life harder for the developers of low engagement apps such as Slide’s FunWall. These apps suffer most because they depend on Facebook’s viral channels for their adoption, having given users little reason to invite their friends proactively.
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All panelists agreed, however, that CPM rates on Facebook are miserably low, perhaps averaging 15 cents.
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travel, dating, book, and game-related apps have the brightest futures whereas “everyone else is kinda screwed”.
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Ravikant particularly looked forward to Facebook providing a good micro-payment system since it will spur innovation in monetization strategies, which could in turn inform how Facebook itself does business
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Providing developers with better ways to make money is perhaps the most important thing Facebook can do now, especially if it continues to restrict how quickly its applications can grow.
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