Google’s “Don’t Be Evil” motto, first uttered by Googler
Paul Buchheit
(now founder of FriendFeed) in 2001, has long been the pillar of their self-imposed code of conduct. It was amended somewhat in 2006 when CEO Eric Schmidt, under fire for entering the Chinese market with censorship restrictions,
said
“We actually did an evil scale and decided not to serve at all was worse evil.” He turned it into a sort of evil minimization algorithm.
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