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saved by23 people, first byBritt Watwood on 2008-04-09, last byKristina Hoeppner on 2008-07-31

  • The space is wide open at this point - no one has created an application that has gotten enough traction to go mainstream. That’s partly because of tech limitations - browser based networks don’t leverage the power of the mobile device, and client based applications are blocked by service providers and handset limitations.
  • But it’s coming. A few years from now we’ll use our mobile devices to help us remember details of people we know, but not well. And it will help us meet new people for dating, business and friendship. Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting - quick LinkedIn-type information for a business meeting v. Facebook dating status for a bar.


    That requires a social network that has presence, location and contextual information about you. It needs to know where you are (via GPS or triangulation), if you are in business or personal mode, and similar information for the people around you. It also needs, at a basic level, the ability to sort and browse the people around you based on their picture and name, and what they are looking for (dating, investments, job, friendship). Once this network is established, you’ll know everyone’s name who’s around you (if they choose to share it), and enough basic information to jog your memory if you know them, or meet them if there’s mutual interest. Poking someone on Facebook is great, but “poking” them when you’re in the same bar as them can result in much more immediate social gratification.

  • A few years from now we’ll use our mobile devices to help us remember details of people we know, but not well.
  • So when mobile social network startups reach out to us, we give them a lot of attention. I waded through a bunch of them in September 2007, and followed up with a look at LimeJuice in December.
  • The startup behind the new application won’t let me disclose their name yet. But the application is awesome. It shows you everyone around you who has it installed on an iPhone (default privacy is set to off, but can be changed). Users can scroll through nearby users, and set filters for men, women or age ranges. If you find someone interesting you can pull up their profile and ping them. If they respond you can start a chat, on the phone or in person. Of course, they can also choose to block you.