Steve Lupinacci's Profile

ntention Web Provides People and Companies Opportunities

Some may call this the, anticipation web, intention web, or forward looking web, but regardless of the name, there are some unique opportunities:  1) People can now use their social relationships that have similar goals or events on their cal and improve their experience.  2) They can also identify who in their social circles are most likely going where, increasing their knowledge of top events.  3) This provides businesses with the ability to listen to provide highly contextualized offerings and experiences for those explicitly stating their intents. Once a listening strategy is developed, expect Social CRM to be in the foreground mining, organizing, and making this data actionable.

Some may call this the, anticipation web, intention web, or forward looking web, but regardless of the name, there are some unique opportunities:  1) People can now use their social relationships that have similar goals or events on their cal and improve their experience.  2) They can also identify who in their social circles are most likely going where, increasing their knowledge of top events.  3) This provides businesses with the ability to listen to provide highly contextualized offerings and experiences for those explicitly stating their intents. Once a listening strategy is developed, expect Social CRM to be in the foreground mining, organizing, and making this data actionable.