This link has been bookmarked by 7 people . It was first bookmarked on 04 Sep 2008, by Jesus Hoyos.
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02 Mar 09
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17 Oct 08
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21 Sep 08
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half the population (58%) do not know what social networking is
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13,000 respondents aged 18-65 years in 17 markets
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Perhaps the biggest out-take here is the debunking of myth number two. Social networking is definitely not US-centric.
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The markets where social networking aficionados favour signed up for many sites are UAE, India, Indonesia, and Bulgaria.
Robby Susatyo, Managing Director of Synovate in Indonesia, says: "It's a snowball. It's considered cool to have multiple membership because it shows that you are following the trend."
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91% of Japanese social networkers are on a Japanese-language site called mixi
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One of the major features of mixi is that it's invitation only.
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it's not for broadening networks, rather for strengthening existing networks
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privacy concerns and fear of strangers remain barriers to complete online comfort for a great many of our respondents
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Nervy networkers' biggest concerns were lack of privacy (37%) closely followed by lack of security for children (32%).
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But the more interesting finding is the unease among social networkers. 85% of Japanese and German social networkers were uncomfortable handing out details, followed by 83% in Taiwan, 79% in Canada, 77% in Brazil and South Africa and 70% in Poland and the US.
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Identity theft continues to be a major problem in the US so handing out any personal information online is going to make people wary. Another growing issue in the US is online defamation
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is it worth getting your brand online? Steve Garton says an emphatic 'yes', but do it quietly
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respondents who are members of social networking sites have a balanced on- and offline existence
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Most people online, regardless of culture, have a very strong appreciation of being in the real world. Their attitudes and behaviour show us that the virtual world of social networking can complement relationships, but not replace them. There is no substitute for real life, real friends and real relationships.
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When asked if they agree with the statement "I am losing interest in online social networking", 36% of the social networking site members were in the affirmative; led by Japan (55%), Slovakia (48%), Canada (47%), Poland and the US (45%).
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Thirty seven percent of all people from the UAE, 35% of South Africans and 29% of Taiwanese agreed that they had more friends online than they have in the 'real' world.
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20 Sep 08
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more than a third of social networkers say they are losing interest in social media.
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Assuming you have determined that many of your target market are, indeed, social networkers and you know where they can be found, is it worth getting your brand online? Steve Garton says an emphatic 'yes', but do it quietly...
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Overall, 53% of social networkers notice site sponsors. In good news for the sponsors, these seem to have the greatest impact in the US (where 66% notice),
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When asked if they agree with the statement "I am losing interest in online social networking", 36% of the social networking site members were in the affirmative; led by Japan (55%), Slovakia (48%), Canada (47%), Poland and the US (45%).
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13 Sep 08
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04 Sep 08
Jesus HoyosGlobal survey shows 58% of people don't know what social networking is, plus over one third of social networkers are losing interest
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03 Sep 08
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