Social Media ROI - a financially sound method - The Diigo Meta page

• 18 Feb 10
  

  Elizabeth Hannan

  social media calculator

  delicious import 12 10

• 13 Dec 09
  

  In search of a robust method for Social Media ROI we started with social media’s closest ancestor “marketing” (feels like the evolution from ape to men) and tried to find well-proven methods for marketing ROI. So I checked first Yahoo then Google for “Mar

  roi socialmedia metrics marketing social measurement trends media kw50 m12.2009 delicious

• 07 Jul 09
  

  Richard Smith

  socialsoftware ROI

• 27 May 09
  

  Charlene Li

  roi

• 15 May 09
  

  marian casey

  Without going too deep into all the methods and techniques here is a financially verifiable and mathematical doable ROI calculation for Social Media:
  
  
  Contribution Margin in currency generated from externally referred customers
  over cost in currency for

  social media ROI formula

• 16 Mar 09
  

  Vladimir Hrouda
• 13 Mar 09
  

  Lars Basche

  SocialMedia roi BusinessValue

• 06 Mar 09
  

  Veronica Botet

  PR2.0

• 04 Mar 09
  

  yiah12

  marketing blog 2.0 metrics finance sns socialmedia roi

• 02 Mar 09
  

  Harold Jarche

  Clearly an even "somewhat" acceptable method for calculating marketing ROI doesn't exist. And that is actually OK. Is there a ROI for bookkeeping? No. Is there a ROI for facilities management? No. Is there a ROI on producing business cards or creating a l

  sns 2.0 togetherlearn ROI

• 01 Mar 09
  

  Bertrand Duperrin

  Contribution Margin in currency generated from externally referred customers
  over cost in currency for human interaction and other cost to manage and engage in the ecosystem
  = Social Media ROI.

  ROI finance marketing socialmedia

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