This link has been bookmarked by 3 people . It was first bookmarked on 16 Jun 2009, by David Murray.
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19 Jun 09
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16 Jun 09
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It doesn’t surprise me in the least that new research from Hubspot shows that the majority of Twitter “members” have no followers, and have never tweeted. How would they know what to do? Has there ever been a more lonely club (online or off) than Twitter on day one? Nobody welcomes you. Nobody encourages you. You’re left to figure it out for yourself, using a woefully inadequate search tool, a bunch of abbreviations and lingo you don’t know, and a staccato communication style that values brevity over clarity.
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But when Oprah and Ashton and the gang get the rest of the world involved, you cannot cede the customer experience to third parties. You can’t have your Web site being the 37th best way to use your own service. You can’t have a social networking service that does nothing to facilitate the creation of viable networks, other than “recommending” a list of interesting (but certainly not targeted) users and then swamping them with half a million new followers.
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