Stacy Lukas's Profile

For many of us, it’s our responsibility to know what’s coming down the pike. We need to be on the bleeding edge, and it’s up to us to figure out how (and if) these new technologies can help us grow and connect to the market we’re after.

Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile.

Post your newsletter subscription information and archives somewhere in your profile.

He begins by identifying the competitors and other players in his clients' industries -- meaning people such as CEOs and publicity spokespersons. He then runs their names through news and blog searches to find which journalists and bloggers are already writing about them.

starts with blogs run by traditional media outlets, because these are "written by trained, seasoned reporters who usually know how to work the communications path" and who are "paid to produce good content." He then focuses on what he calls the "indie bloggers," whom he rates by quality of writing, frequency of updates, and how entrenched they are in other social media like Twitter and Facebook.