This link has been bookmarked by 27 people . It was first bookmarked on 07 Jul 2009, by Roger Chen.
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Michael TolerThe complete text of this book arguing that "In the digital marketplace, the most effective price is no price at all, argues Anderson (The Long Tail). He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). New media models have allowed successes like Obama's campaign billboards on Xbox Live, Webkinz dolls and Radiohead's name-your-own-price experiment with its latest album. A generational and global shift is at play—those below 30 won't pay for information, knowing it will be available somewhere for free, and in China, piracy accounts for about 95% of music consumption—to the delight of artists and labels, who profit off free publicity through concerts and merchandising." Author is editor of WIRED!
merchandising technology business model information revolution chris anderson
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07 Jul 09
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Rémy SanlavilleYes, you can see FREE for free on Scribd. In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival.
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