This link has been bookmarked by 48 people . It was first bookmarked on 02 Feb 2007, by Eric Wettstein.
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prasanth mOver the past few years, I have consulted to a few dozen pretty popular startups and passed on many others. The overwhelming reason why I did not take on the majority as clients is a rather unfortunate truth in nearly every startup’s business plan…there is no audience building strategy.
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fbrubacherYou should make them feel pretty. Lie if you have to. A majority of
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8 Simple Steps to Build Traffic For Your Internet Startup February 2nd, 2007 Over the past few years, I have consulted to a few dozen pretty popular startups and passed on many others. The overwhelming reason why I did not take on the majority as clients is a rather unfortunate truth in nearly every startup’s business plan…there is no audience building strategy. There IS an audience building hope. There IS a traffic acquisition line item in the business model. But, to most startups, there ISN’T a real plan in place. If you build, they won’t necessarily come. Just because you think you’re money, doesn’t mean you’re not going to have to go through pure hell for the next 12 months trying to create an audience. So, here’s 8 simple thoughts to help you, the faceless member of the average Silicon Valley startup’s management team, create a lasting audience to leverage off of.
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02 Feb 07
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1. Defense wins championships. If you have read this site long enough, you will know that I relate just about everything to sports or military history. A sound defensive strategy is key to both. You want to be Bill Belichick instead of Marty Schottenheimer. You may be able to hang 120 points on your opponent each night, but if you can’t play defense and protect your home court, you are going to be watching Dwyane Wade commercials all summer. If you can’t maintain boots on the turf you just defeated the enemy on, you will consistently have to fight for the same turf, hill, or Baghdad street corner.
So, as you take your Internet Startup live, do everything you can to develop defensible traffic. Just about every other item on here will speak to defensible traffic tactics because, if you stop making that your priority, you’ll turn into Friendster.
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