This link has been bookmarked by 8 people . It was first bookmarked on 02 Jun 2009, by Bertrand Duperrin.
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19 May 11
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13 May 11
Sam WeeThis entry is part 8 of 46 in the series Conversational Currency
My brain isn’t always the sharpest and it takes time for me to grasp information and its relative meaning. Words carry lots of meaning and unless we really “read and listen to comprehend” we can miss the true value of someone’s work. If you’ve ever listen to or read something from someone smarter than you then you know what I mean.
Three years ago I read Doc Searls work and in particular The Cluetrain Manifesto. The theme of the Cluetrain is “Markets are Conversations” and the book discussed how the internet was propagating conversations at rates never before experienced and subsequently creating and influencing markets.
Recently I read The Cluetrain Manifesto yet again for the fourth time. This time I think my brain cells finally connected and I saw exactly how the acceleration of conversations create cycles of transformation that lead to expansion of existing or creation of brand new markets. All generated from conversations.
Cycles of Transformation
Conversations are filled with information which is shared with others. The internet, in its current stage, enables the propagation of conversations from one to one to millions at the click of a mouse. The acceleration of conversations at rates beyond past experiences facilitates the transformation of information into knowledge. Subsequently a few people discern the knowledge gained and move to the creation of innovation in product, service and delivery (marketing, service and reach).
From the creation of innovative approaches in product, service and delivery market leaders create currency. Currency comes in many different forms. Time, productivity and monetization of both create new capital. Subsequently the introduction of new innovation gets disseminated as information contained in conversations which now becomes known to the masses thanks to the internet.
At each and every point in the dissemination process, content can be vetted by the community of peers, colleague -
05 Oct 10
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25 Sep 09
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07 Jun 09
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02 Jun 09
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Bertrand DuperrinThe value of social media is relative to the cycle of social media transformation that is vetted through the marketplace of peers. Past industries were started, enabled and created by conversations that led to innovation.
socialmedia socialsoftware transformation cycle innovation value currency transformationcycles
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Conversations are filled with information which is shared with others. The internet, in its current stage, enables the propagation of conversations from one to one to millions at the click of a mouse. The acceleration of conversations at rates beyond past experiences facilitates the transformation of information into knowledge. Subsequently a few people discern the knowledge gained and move to the creation of innovation in product, service and delivery (marketing, service and reach).
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