ReThinking & Rebuilding Business? - The Diigo Meta page

• 26 Sep 08
  

  Bertrand Duperrin

  Cultures, by predisposition, both embrace and resist change, depending on culture traits. For example, the social web could play complementary roles in existing business cultures to those that embrace its dynamics.
  
  On the other hand for those that resist the shift of power to the consumer the social web represents a very real threat.. Thus there are both dynamic influences that encourage acceptance of the social web, and controlling forces that resist what the social web threatens.

  socialmedia socialweb disruption change culture

  • Cultural invention has come to mean any innovation that is new and found to be useful to a group of people and expressed in their behavior but which does not exist as a physical object (Sound like the social web?).
  • It found that people were more likely to adopt, or even consider adopting, if people they know and respect have adopted. Imitation is the strongest influence channel. Therefore, the most effective marketing strategy is to first sell to the early adopters, then reinforce the diffusion to each successive level, but not to waste resources on trying to reach any given level before it is ready for it.
  • 3 more annotations...

  • • Markets, businesses and people adjust to disruption is three ways:

      
      
      
      
      1. Fighting it
      2. Adapting to it
      3. Accelerating it
    • Google’s series of revolutions tell us that it is when we forget how business is and has been - and instead, focus on what business can be and should be - that we can rediscover and reignite new paths to advantage.
    • ou don’t need to invest billions to disrupt industries with shared resources - a few million devoted to a handful of bright people will do

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