This link has been bookmarked by 71 people . It was first bookmarked on 07 Aug 2007, by michelemmartin.
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23 Sep 12
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19 Aug 12
Irene V.la curva de adopcion explicada de mas maneras y con mas graficos
technology innovation chasm adoption web2.0 strategy startup user
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12 Apr 12
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startups are trying get traction with early adopters
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Before you cross the chasm you need to get to the chasm
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the chasm is that it does not matter, at least for now
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Often, what works for early adopers does not work for the mainstream and the other way around
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Luckily, these days most startups get that and focus on early adopters
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run off to play with a new great thing before you have a chance to take your technology mainstream?
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they all compete for peoples' time and attention.
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early adopters are stretched. They love trying new things
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The early adopters are the pillars needed to cross the chasm; without them the whole scheme falls apart. You can't make a leap and bring on board the masses if the very foundation you are standing on, the early adopters, leave to do other things.
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The fact that so many things are thrown into the market changes things
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30 Mar 12
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22 Mar 12
Maria TannantMoore argued that there is a gap that exists between the early adopters of any technology and the mass market. He explained that many technologies initially get pulled into the market by enthusiasts, but later fail to get wider adoption. So to create a company that is worth hundreds of millions of dollars, entrepreneurs need to come up with strategies that will help them build a bridge across that gap.
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31 Oct 11
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08 Jun 10
Lee-Anne Pattersonreview on the book used in MITE6328
mite6328 organisational learning crossing the chasm Geoffrey Moore innovation technology adoption
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11 Feb 10
Clive Thompson"Apple had a huge advantage - a well known brand. Startups do not have that and it is one of the reasons why venture capitalists worry about the chasm. VCs are really in the business of risk management. Of course, they try hard to pick the best companies
late_adopters technology entrepreneurship chasm startup adoption
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23 Jan 10
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13 Jul 09
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29 Dec 08
Tony SearlThere is a big difference between people who are willing to try new technologies and the rest of population, which tends to be much more conservative.
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11 Sep 08
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Thomas DidrelIn 1991 Geoffrey A. Moore wrote a book that became widely read and quoted in the business community and turned into a theory - Crossing the Chasm. ...
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03 Dec 07
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20 Oct 07
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Crossing the chasm is all about getting a technology widely adopted. The most difficult step is to win over the so called early majority of the mass market. This can only happen with the help of early adopters, who are instrumental since they are used as both examples and evangelists.
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25 Aug 07
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22 Aug 07
Jill ONeillConnect with Dave Kellogg's post about crossing the chasm
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16 Aug 07
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10 Aug 07
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09 Aug 07
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ken .Good post, great comments. Reflections, thoughts and slides on Moore's book (iPod=product+service, ViralEvangelism, CommunityBuilding->MassMarket->MainStream CashFlow), increasing competition for adopter attention. Value at intersection of needs/tech
agile apple attention books business change community innovation leadership market marketing risk services strategy technology time value vc web
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08 Aug 07
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07 Aug 07
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Mike StenhouseThe early adopters are stretched. They love trying new things and there are so many of them that they can't keep up and adopt as many new applications and services.
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Harold JarcheBefore you cross the chasm you need to get to the chasm.
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