This link has been bookmarked by 19 people . It was first bookmarked on 24 Jul 2008, by Fabio Caballero.
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04 Feb 09
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deliver value and drive the transactions is what services have to do
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Tapping into these platforms is not cheap. Building a specific and correct solution for each platform requires product management, development and testing resources.
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the company builds a client for each platform and benefits from common API and common back-end architecture
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f the company has correct API, the exercise is simpler
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t is not trivial to maintain presence in all these places, but it's likely to pay off.
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APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience.
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just rolling out an API and having a third party take care of the client could be dangerous.
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12 Aug 08
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28 Jul 08
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Which platforms are important to tap into? There are 4 major venues for companies to consider seriously: iPhone, RIA, Facebook and Browser Extensions. All these platform plug into the same audience, but in a different context.
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iPhone is great on the go. With opening of the App Store, increasingly iPhone is going to be our personal computer. RIA clients are popular, particularly among early adopters who want richer, snappier experience compared to the web. Facebook, despite its recent scaling back on the platform, remains a major way to reach mainstream audience. Browser extensions enable the user to access the service from around the web.
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27 Jul 08
Leo CorreaMuch has been written lately about the rise of the API. Offering a programming interface to an online service is now standard practice amongst this generation of web ...
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26 Jul 08
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25 Jul 08
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24 Jul 08
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alex de carvalhoAPIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience. Companies should consider building and managing their presence on major platforms like iPhone, Facebook, RIA and Browsers. The way that p
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