Beyond the API: Why Companies Should Have a Presence on All Major Platforms - ... - The Diigo Meta page

• 04 Feb 09
  

  Scott Frey
  • deliver value and drive the transactions is what services have to do
  • Tapping into these platforms is not cheap. Building a specific and correct solution for each platform requires product management, development and testing resources.
  • the company builds a client for each platform and benefits from common API and common back-end architecture
  • f the company has correct API, the exercise is simpler
  • t is not trivial to maintain presence in all these places, but it's likely to pay off.
  • APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience.
  • just rolling out an API and having a third party take care of the client could be dangerous.

  5 more annotations...

• 12 Aug 08
  

  Emmanuel L

  experience brand social media

• 28 Jul 08
  

  Takuya Homma

  Platform Important

  • Which platforms are important to tap into? There are 4 major venues for companies to consider seriously: iPhone, RIA, Facebook and Browser Extensions. All these platform plug into the same audience, but in a different context.

     

  • iPhone is great on the go. With opening of the App Store, increasingly iPhone is going to be our personal computer. RIA clients are popular, particularly among early adopters who want richer, snappier experience compared to the web. Facebook, despite its recent scaling back on the platform, remains a major way to reach mainstream audience. Browser extensions enable the user to access the service from around the web.

     
• 27 Jul 08
  

  Leo Correa

  Much has been written lately about the rise of the API. Offering a programming interface to an online service is now standard practice amongst this generation of web ...

  readwriteweb api

• 26 Jul 08
  
• 25 Jul 08
  

  roland legrand

  api webdesign webdev internet

• 24 Jul 08
  

  Jorge Barba

  api business platform webdesign marketing design readwriteweb

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  jeremiah hester

  api business platform webdesign imported

• 

  Fabio Caballero

  Web20 API

• 

  Fred Cavazza

  social.media

• 

  Jesper Laugesen

  article business internet platform api webdesign marketing delicious

• 

  alex de carvalho

  APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience. Companies should consider building and managing their presence on major platforms like iPhone, Facebook, RIA and Browsers. The way that p

  api platform webdesign business

• 

  murariv

  digitalmedia

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