This link has been bookmarked by 39 people . It was first bookmarked on 16 Apr 2008, by mikefracture.
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20 (Rare) Questions for Google Search Guru Udi Manber
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26 Apr 08
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21 Apr 08
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Do you find that the content on the Web is evolving to be more search-engine friendly?
It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages. -
The content provider should think about how users will look for their content, and the user should think about what words people use to write about their content. Very often people make the mistake of using a search engine as if they are talking to another person. They use all sorts of words that a person will understand, but are not going to be in the content they are searching for. You should think about what you expect to see in the actual page and search for that.
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We’re innovating, and concentrating just on the relevancy of results. Last year we made over 450 improvements to the algorithm.
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Search is about getting lots of signals and putting them all together. The art of ranking is, how do you collect lots of signals then put them together? Signals from people are the best signals. We have several tools—and we’re going to launch many more—that will encourage people to contribute more. This does not necessarily mean one should then create the search results manually.
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You don’t think that when someone searches for New York Times address that they’re not looking for the address. Language is like that. Intention can be ambiguous.
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Search has always been about people. It’s not an abstract thing. It’s not a formula. It’s about getting people what they need. The art of ranking is one of taking lots of signals and putting them together. Signals from your friends are better signals, stronger signals. On the other hand, many searches are long-tail kinds of searches. If you’re looking for what movies to see tonight, your friend can probably give you the best information. If you’re looking for the address of the business, the Web as a whole can give you better information. If you’re looking for something obscure about anything, again the web can give you much better information. It depends on the type of search you do—and how to take all those signals and put them together.
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CLIR. It stands for Cross Language Information Retrieval. Basically, what we do is take your query, translate it into another language, do the search in another language, translate the results back to your language so that gives you access to content in, I think, 12 different languages. So if you’re a user in Egypt, for example, and you only speak Arabic, you can write the query in Arabic, ask to translate it into English. When you then click on the results, it will translate the Web pages to Arabic for you—all of it done by Google translation. That opens the whole world to everybody. I see this as incredibly high potential.
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More companies should follow Google's lead in the "separation of church and state" between services and revenues. If the marketing people weren't always sticking their weaselly heads into engineering's business, products would be superior and the business would benefit.
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20 Apr 08
aj450
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18 Apr 08
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if we find for a particular query that result No. 4 should be result No. 1, we do not have the capability to manually change it.
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People have two expectations: One is the expectation of privacy and to some extent anonymity, and the other expectation is effectiveness—they do want their search engine to know them. To what extent is there a balance to be struck?
I think there is a balance. And I think as far as I’m concerned, I’d like to keep it within the user and give users the choice. -
While we’re talking on the subject of personalization, a colleague of mine said that search as you know it is falling to the wayside and changing dramatically as social networking comes into play—trending toward this MySpace-Facebook model where people look to their friends or their community as the take-off point. Do you see that as a bona fide trend? And, if so, does search become less important?
Search has always been about people. It’s not an abstract thing. It’s not a formula. It’s about getting people what they need. The art of ranking is one of taking lots of signals and putting them together. Signals from your friends are better signals, stronger signals. On the other hand, many searches are long-tail kinds of searches. If you’re looking for what movies to see tonight, your friend can probably give you the best information. If you’re looking for the address of the business, the Web as a whole can give you better information. If you’re looking for something obscure about anything, again the web can give you much better information. It depends on the type of search you do—and how to take all those signals and put them together. -
CLIR. It stands for Cross Language Information Retrieval. Basically, what we do is take your query, translate it into another language, do the search in another language, translate the results back to your language so that gives you access to content in, I think, 12 different languages.
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17 Apr 08
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16 Apr 08
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