This link has been bookmarked by 10 people . It was first bookmarked on 10 Oct 2006, by David Rose.
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02 Jul 09
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15 Jul 08
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18 Apr 08
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Ninety-five percent of all thought is unconscious and ZMET® is uniquely designed to elicit rich data from this realm of knowledge.
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each participant is asked to gather 8-10 pictures that reflect their thoughts and feelings about the research topic.
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Using techniques adapted from psychotherapy, cognitive neuroscience, psychology, and sociology, interviewers take participants through a series of exercises designed to reveal the fundamental feelings and beliefs that drive their actions.
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At the conclusion of the interview, an associate trained in digital imagery helps participants to create a single collage-like computer image that summarizes their thoughts and feelings about the subject.
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16 May 07
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02 May 07
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10 Oct 06
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