Financial Aspect of Google's Environmental Goals Grows - NYTimes.com - The Diigo Meta page

• 09 Nov 08
  

  Takuya Homma

  "If we make those investments,” Mr. Reicher said, “it would be largely from a profit motive rather than an impact motive."

  Energy Google

  • “The issue globally, and particularly in the U.S., is that renewable energy is hard to come by and is expensive,” said William E. Weihl, Google’s green energy director. “But as a competitive business, we can’t afford, anymore than anyone else, to say we are going to pay more.”
  • "If we make those investments,” Mr. Reicher said, “it would be largely from a profit motive rather than an impact motive."

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