This link has been bookmarked by 1 people . It was first bookmarked on 25 Jul 2008, by Takuya Homma.
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25 Jul 08
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To Microsoft, Facebook is a quick way to expand the audience for its search engine. More than 29 million people actively use Facebook in the United States. They will soon see prominent displays of Microsoft’s Live Search box on their friends’ and their own Facebook pages.
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The deal fills a significant gap in Facebook’s service. When people are using the social network and have questions, they have to leave Facebook to go to a search engine. With the new search toolbar on the page, users can stay on Facebook while making their queries.
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Google executives have complained that it is difficult to advertise effectively on a site where people are more interested in socializing with each other rather than clicking on ads.
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“It’s just really hard to monetize a social network, and I would argue that Google is in a better position to do it. They have thrown more resources against it and they have been at it for the last eight years.”
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