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“We think that for a good percentage of searches, we’ll get people to where they want to go a lot faster than regular search engines,” Mr. Musk said. He said it would have been impossible for Me.dium to create a search service on its own.
Yahoo estimates that it would cost $300 million to build a search service from scratch.
Yahoo executives acknowledged that the new strategy, if successful, could cannibalize Yahoo’s own search business. But they said that if a search start-up became popular, it would probably take more users away from Google than from Yahoo, as Google has a far larger share of the market.
“We did a lot of analysis,” said Bill Michels, senior director for Yahoo’s open search platform. “We are comfortable with the risks associated with it.”
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