This link has been bookmarked by 19 people . It was first bookmarked on 01 Mar 2008, by Marco Díaz Calleja.
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19 Nov 10
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23 Jan 10
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03 Mar 08
Adam Gerik"In the real world, we can always tell ourselves that it’s good to keep options open." When multiple-choice fails.
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Most people can’t make such a painful choice, not even the students at a bastion of rationality like the Massachusetts Institute of Technology, where Dr. Ariely is a professor of behavioral economics. In a series of experiments, hundreds of students could not bear to let their options vanish, even though it was obviously a dumb strategy. The experiments involved a game that eliminated the excuses we usually have for refusing to let go. In the real world, we can always tell ourselves that it’s good to keep options open. Your child is exhausted from after-school soccer, ballet and Chinese lessons, but you won’t let her drop the piano lessons. They could come in handy! And who knows? Maybe they will. In the M.I.T. experiments, the students should have known better. They played a computer game that paid real cash to look for money behind three doors on the screen.
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01 Mar 08
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29 Feb 08
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28 Feb 08
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“Closing a door on an option is experienced as a loss, and people are willing to pay a price to avoid the emotion of loss,” Dr. Ariely says. In the experiment, the price was easy to measure in lost cash. In life, the costs are less obvious — wasted time, missed opportunities. If you are afraid to drop any project at the office, you pay for it at home.
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26 Feb 08
Babafemi AkinrinadeWe can always tell ourselves that it’s good to keep options open, but is it really?
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