This link has been bookmarked by 1 people . It was first bookmarked on 03 Jan 2008, by Benjamin Jörissen.
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03 Jan 08
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For his penguin, “like for Christmas I bought a fireplace, a flat-screen TV and a Christmas tree,” he said.
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Disney’s goal is to develop a network of worlds that appeal to various age groups, much like the company’s model.
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will introduce it this summer to help build buzz for “Tinker Bell,” a big-budget feature film set for a fall 2008 release
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Tinker Bell’s world
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So Disney is pursuing a portfolio approach, investing $5 million to $10 million per world to develop a string of as many as 10 virtual properties,
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Disney’s biggest online world is Club Penguin, which it bought in August from three Canadians in a deal worth $700 million. At the time, more than 700,000 members paid fees of $5.95 a month, delivering annual revenue of almost $50 million.
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Nickelodeon, already home to Neopets, is spending $100 million to develop a string of worlds.
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Club Penguin, > where members pay $5.95 a month to dress and groom penguin characters and play games with them, attracts seven times more traffic than Second Life.
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Worlds like Webkinz, where children care for stuffed animals that come to life, have become some of the Web’s fastest-growing businesses.
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research firm eMarketer, who estimates that 20 million children will be members of a virtual world by 2011
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