This link has been bookmarked by 18 people . It was first bookmarked on 13 Apr 2009, by zanygoat.
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28 Jun 09
Miriam SchwabIn late 1920s, But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. (Snap, Crackle, and Pop first appeared in the thirties.) By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant player.
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12 May 09
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04 May 09
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28 Apr 09
andreea nastase"One way to read these studies is simply that recessions make the strong stronger and the weak weaker, since the strong can afford to keep investing while the weak have to devote all their energies to staying afloat. But although deep pockets help in a do
success risk investment uncertainty spending newyorker marketing strategy economy economics recession surowiecki
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27 Apr 09
Outsights InsightsIt’s true that the uncertainty of recessions creates an opportunity for serious profits, and the historical record is full of companies that made successful gambles in hard times: Kraft introduced Miracle Whip in 1933 and saw it become America’s best-sell
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17 Apr 09
Joey BakerThis is the mindset the media industry needs to have: take risks, experiment. Either you're going to fail, or come out on top. Non-risk isn't gonna make you succeed.
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16 Apr 09
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15 Apr 09
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annestnumerous studies have shown that companies that keep spending on acquisition, advertising, and R. & D. during recessions do significantly better than those which make big cuts VIA dst
kupla money future ansaintalogiikka yhteiskunta globalisaatio
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14 Apr 09
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13 Apr 09
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