This link has been bookmarked by 59 people . It was first bookmarked on 27 May 2008, by Tony Gallardo.
-
19 Sep 09
-
29 Sep 08
udnewsUD marketing professor discusses persuasion research
University_of_Dayton randy_sparks persuasion business School_of_Business_Administration 2008-2009
-
04 Sep 08
-
24 Jun 08
-
get exactly what you want
-
-
23 Jun 08
-
20 Jun 08
-
15 Jun 08
-
09 Jun 08
-
-
Eight ways to get exactly what you want
-
-
08 Jun 08
-
07 Jun 08
-
-
06 Jun 08
-
-
-
27 May 08
-
These findings fit with a broad body of research suggesting that negative information frequently has a more powerful influence than positive messages. So if you want to sway someone when they choose between two options, a good tactic is to be negative about the option you don't want them to pick.
-
asking people to "think of all the reasons why this is a good idea" is likely to backfire, and may serve to harden their views.
-
f you want to be persuasive, don't stumble, pause or use language that shows hesitation.
-
fear doesn't always work, says Turner, and over time, people become more resistant to scare tactics. The same applies to guilt.
-
Anger is different. For one thing, it's focused on someone else's misdeeds, not your own. Also, it's a very utilitarian emotion, she says, usually in response to a perceived injustice. "Anger makes people feel empowered,"
-
-
"Present positions closer to your target's views, then move them towards your goal a little at a time."
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.